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The growth of social media usage questions the old-style idea of customer relationship management (CRM). Social CRM strategy is a novel version of CRM empowered by social media technology that offers a new way of managing relationships with customers effectively. This study aims to forecast the predictors of social CRM strategy adoption by small and medium enterprises (SMEs). The proposed model used...
In the Malaysian public sector, a group of Information Technology (IT) experts and decision makers is the mastermind of the future of Information Communication and Technology (ICT). Therefore, common understanding between the IT experts and the decision makers is imperative for a collaborative and comprehensive decision making. However, there are few studies that gauge the parties' potential in knowledge...
The objective of this study is to investigate the effect of social customer relationship management (CRM) adoption on firm performance in small and medium enterprises (SMEs) context. Accordingly, we develop a new adoption-performance model for social CRM strategy at the organization level. The proposed model of this study links technological, organizational, environmental and process factors to social...
In order to attain a world class e-government service delivery, the implementation of Enterprise Architecture (EA) is highly recommended to reflect efficient and effective public service delivery. However, agency readiness to embrace and sustain EA practices remains a concern. The aims of this research are i) to identify available mechanisms in measuring readiness, and ii) to identify factors for...
Implementation of a new technology such as e-Book in primary schools in one of the state in Malaysia gives new experience and challenges in Malaysian education field. The study aims to determine the students' skills of using e-books, to identify their levels of understanding of e-book use and their purpose of using e-Books. The data was gathered using questionnaire from the primary school students...
Social Network Site (SNS) are increasingly being used within family settings to support and extend the family relationships. From hundreds of SNS, Facebook is one of the most popular across a variety of demographic categories in Malaysia. Many extant researches on SNS adoption and use have focused on individual level and disregarding the family perspective. Apart from that, most of the studies are...
The process of modernization, development and migration have much impacted the family size, functions and structure which consequently changing the ways of family communication. Therefore, communication technologies such as Social Network Sites (SNSs) are increasingly being used within family settings to support and extend the family relationships. Thus, the objective of this paper is to develop a...
Since the rise of the Social network sites (SNSs), the people's private personal details have hugely and publicly disclosed. People are sharing, chatting, commenting, tagging and self-disclosing large amount of private information. There are many SNSs and among the popular ones are MySpace, Facebook, Twitter, Friendster, Cyworld, Bebo and Youtube. This paper intends to understand what kind of information...
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