The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
The present research develops a reference model to support the strategic analysis of mobile middleware technology providers, shedding light on the business models currently employed, as well as assessing the potential overlapping of positioning between such actor typology and other incumbent players. The framework is built up through a research methodology integrating multiple case studies and a significant...
The market for mobile digital contents is undergoing a process of value system reconfiguration, giving rise to the need of developing original models capable of describing its structure and disclosing the drivers of value creation. The purpose of this paper is to apply value networks and strategic networks theories to mobile content market. At first, a model entangling the marketpsilas key value adding...
The purpose of this research is to provide an original reference framework capable of supporting the classification of Mobile marketing & service management initiatives, thus filling the current literature gap and constituting an initial common ground for future studies in the field. The model, resulting from the integration of a wide literature analysis and 229 in-depth exploratory case studies...
The purpose of this paper is to estimate the size of the Italian market for mobile payment (mPayment) services - referred to payment of services and products, but excluding mobile content - and to identify and assess mPayment applications' main diffusion drivers. The research work involved a census of mPayment applications and the analysis of the most relevant case studies. In the first phase secondary...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.