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The purpose of this research is to provide an original reference framework capable of supporting the classification of Mobile marketing & service management initiatives, thus filling the current literature gap and constituting an initial common ground for future studies in the field. The model, resulting from the integration of a wide literature analysis and 229 in-depth exploratory case studies...
The purpose of this paper is to estimate the size of the Italian market for mobile payment (mPayment) services - referred to payment of services and products, but excluding mobile content - and to identify and assess mPayment applications' main diffusion drivers. The research work involved a census of mPayment applications and the analysis of the most relevant case studies. In the first phase secondary...
This study was set up to document the variability of prescribing information from different sources concerning indications, side effects and cautions of selected drugs. An original method to measure the degree of information agreement among different written materials, such as summaries of product characteristics, package inserts and data sheets, and a widely accepted reference text was developed...
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