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Agribusinesses use credence claims reporting the sustainability of products and supply chains. One example, fair trade, relies on a diverse set of third party standards and certification organizations. Food marketing data are used to compare products launched between 1999 and 2013 in the coffee, tea, and chocolate categories. Out of 3,257 observations making a reference to fair trade, 2,745 were certified...
Consumer interest in social justice and traceability has supported the global fair trade market's substantial growth in recent years, measured by both market share and number of product launches. Using fair trade product launch data we identify 6,423 food, beverage, and health and beauty products with various label claims launched in over 40 countries between 1999 and 2012. We provide a descriptive...
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