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Aims
To examine the effect on adolescents of exposure to different e‐cigarette advertisement themes on reported likelihood of purchasing e‐cigarettes in a hypothetical scenario.
Design
Between‐subjects design of four randomly assigned thematic conditions derived from a content analysis of 350 e‐cigarette advertisements: general, flavor‐ and taste‐themed, people‐ and product use‐themed or control...
Electronic cigarettes (ECIGs) aerosolize liquids for user inhalation that usually contain nicotine. ECIG nicotine emission is determined, in part, by user behavior, liquid nicotine concentration, and electrical power. Whether users are able to report accurately nicotine concentration and device electrical power has not been evaluated. This study’s purpose was to examine if ECIG users could provide...
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