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Mobile financial services (MFS) have become a critical issue in the financial sectors. An expanding application of mobile commerce, MFS play an important role in managing customer relationships. Thus, we proposed a model that incorporates three external variables—perceived enjoyment, perceived mobility, and personal habit—into the technology acceptance model (TAM) to assess the antecedents that influence...
This study aims to explore the determinants influencing usage intention in mobile social media from the user motivation and the Theory of Planned Behavior (TPB) perspectives. Based on TPB, this study added three motivations, namely entertainment, sociality, and information, into the TPB model, and further examined the moderating effect of posters and lurkers in the relationships of the proposed model...
Mobile service innovation has become a critical issue in the financial sectors. Currently, many banks in Taiwan have developed various mobile services for their customers. However, mobile services in financial sectors are different from Internet services because of the mobility. First, mobile services enable mobile extensions of existing electronic services and new services that are valuable to users...
This study aims to explore the relationship among social influence, perceived value (i.e., utilitarian value, social value, and hedonic value), and usage intention in social networking sites (SNS), and further examine the mediating effect of perceived value on the relationship between social influence and usage intention. A structural equation modeling was used and 427 savvy SNS users in Taiwan were...
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