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This article proposes a framework for studying material culture, such as fashionable clothing, based on an analysis of the processes that lead to the creation and attribution of symbolic value. Five types of analyses are outlined: (1) analyses of material culture as a type of text that expresses symbols and contributes to discourses and to cultural repertoires; (2) analyses of systems of cultural...
According to production of culture theory, small organizations are more likely to produce innovative cultural products than large organizations; large organizations constitute oligopolies that control their markets and remain innovative by coopting smaller organizations, along with their creative talent. A study of the French luxury fashion market shows that a few large companies controlled by conglomerates...
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