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This study seeks to explore new ways in which firms are involving customers in the development of new products, using on-line tools. These internet enabled methods allow companies to ‘design with’ their customers. Based on literature, this paper explores different ways in which firms can ‘design with’ their customer and introduces a conceptual matrix to position these alternative strategies. Three...
Due to increased customer demands and shortened product life cycles, industrial mass-producers receive an increasing amount of customer requests. The requests have various degrees of complexity requiring engineering changes to existing products or development of new products depending on the nature of the request. Managing this process is termed customer-driven Product Development (PD). In order to...
The design of User Experience (UX) demands the consideration of expectations and remembrance on the product use. We think of mental models (widely used in usability) as being a good approach to influence expectations, although emotional aspects are not considered so far. In this paper we introduce the concept of Emotional Mental Models and corresponding product descriptions to help researchers, designers,...
New product development and supply chain management activities have become important for success of an organization. Better results are expected when the two activities are aligned with each other. This paper attempts to analyze the NPD-SCM alignment in an Indian automotive firm using case study approach. Five key linkages affecting the alignment have been identified from review of relevant literature...
Three different cases are presented in this paper, they describe how product development are conducted in micro-sized companies. All companies have novel ideas that they strive to realize into an engineered product and in some cases they also provide an integrated service. Typically, product development literature emphasizes systematic development processes to sustain viable businesses. Often a phased...
The study shows that there are basically two groups of complexities that can be found in development projects. 1) Complexities that inherent in the project and its environment such as a demanding client, or very large number of end-users, novelty, multiplicity of technologies, uncertainty, complexity of interface, diversity of need and so forth, 2) Complications or complexities associated with the...
Improving prioritization has become a tired concept in most IT departments, and yet it has the potential to change the conversation from one of cutting cost, to delivering valuable solutions as quick as the business needs it. This paper examines how Maersk Line applied an economic framework across a $100 million portfolio to quickly discover, nurture and speed up the delivery of value.
U sing our Enterprise Innovation Index framework, we have analyzed innovation strategy for four leading smartphone companies — Apple, Samsung, Nokia and Xiaomi, and generated a scorecard. Our scorecard for the innovation strategy assessment is well supported by smartphone market data. Samsung, Apple and Xiaomi are market leaders in different market segments, i.e. mass market, high-end and middle-end...
QFD (Quality Function Deployment) and TRIZ (a Russian acronym for Theory of Inventive Problem Solving) have been each one separately and thoroughly studied by authors. However, integrating both techniques QFD and TRIZ effectively for technology innovation and new product development (NPD) process remains still less explored. Using QFD and TRIZ, for new product design, is one of the best ways to meet...
In this paper, Semantic Differential Method was introduced into design segmentation research based on the theory of market segmentation and Kansei engineering, so as to quantitatively study on the measurement of aesthetic differentiation among consumer groups, and discuss related strategies of product design. Through empirical research, the corresponding relationship between consumer groups and Kansei...
Using a sample of 126 firms in Chinese IT industry, we developed an empirical model which tests the impact of R&D investment and employee involvement on innovation commercialization. The results showed that the expenditure of R&D has a positive effect on performance of innovation commercialization, while the number of R&D staff has trivial impact on that. The results also revealed that...
For organizations, long-term success is tied directly to the development process of new product. Design for Six Sigma(DFSS) methodology can encourage organizations to adopt the best design practices for achieving competitive advantage and business excellence. In this paper, the performance of integrating DFSS in new product development process is presented and discussed, and the results show that...
The nature and process of R&D has changed considerably with the globalization of our business environment, often requiring the integration of large sets of activities and sub-systems across geographically dispersed areas and countries. Collaboration among the various work teams, support groups and stakeholders has become a critical success factor, especially for complex multinational developments...
Lean thinking has been applied with the purpose of improving product development (PD) performances by eliminating non-value adding activities (wastes) and creating flow. However, companies are struggling to realize Lean PD in practice and leverage on its principles to improve performances. The paper aims to introduce a model called compact teams (CTs). It is deduced from a real case company that has...
New product development (NPD) projects have been major forces driving company competitive advantage. All of them should align with corporate strategy so that the limited resources may be allocated effectively. However, few studies have been conducted to measure the extent that the NPD project matches with strategy. The paper identifies the cause-effect relationships between the strategy BSC measures...
Social commerce, a new stream in e-commerce, enables hyper-informed consumers to support the businesses in new product development. Hyper-informed consumers are the results of online communication provided by social media. These consumers have been empowered by Web 2.0 technologies to have online communication, which drives value for the companies in new product development. Trust is one the values...
Nowadays, a considerable number of enterprises develop new products using an Enterprise Resource Planning (ERP) system. One of the modules of a typical ERP system concerns project management. Functionalities of this module consist of defining resources, company calendars, sequence of project tasks, task duration etc. in order to obtain a project schedule. These parameters can be defined by the employees...
Many new products that were originally welcomed for addressing customer requirements and greater societal needs turn out to have severe negative consequences because product developers uncertain about or unaware of the of the far-reaching and indirect effects of their product designs on diverse stakeholders. Corporate Social Responsibility (CSR) aims to solve this problem by improving decision-makers...
Facilitating customer involvement into the decision-making process of concept generation and concept evaluation plays a vital role to achieve successful new product development. In particular, customer-preference based market segmentation could offer numerous business synergies, such as: (1) learning which product attributes are most critical to distinct segments, (2) identifying niche segments to...
In a complex product development environment designers and engineers demand simple but technically relevant methods to visualize knowledge. To address this issue, Lean Product and Process Development (LeanPPD) project, funded by the European Commission (NMP-2008–214090), development a new paradigm based on lean thinking, providing a knowledge-based environment to support engineering decision taking...
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