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IBM is one of the top companies in technology and business field, the aim of the research is to measure the awareness gauge of computer science students and graduates about some of the main IBM cloud solutions which are IBM Bluemix, and Watson Analytics in Saudi Arabia. The method used in the research to measure the awareness was publishing both online and paper surveys. The surveys got a total of...
Analyzing the media channel usage of companies via analytics is an essential skill for managing social media. To acquire this skill, students must have repetitive exercises that invoke higher order thinking. The social media usage comparative case exam uses the framework of a case-based exam to provide both learning and assessment. The pre-exam consists of the time-consuming analysis of social media...
This paper describes a conceptual structure of application, which based on user preferences personalize news feeds. Personalize news feeds application allows for user to save time and gives him only interesting articles, news.
Most of today's commercial companies heavily rely on social media and community management tools to interact with their clients and analyze their online behaviour. Nonetheless, these tools still lack evolved data mining and visualization features to tailor the analysis in order to support useful marketing decisions. We present an original methodology that aims at formalizing the marketing need of...
This study proposes a passenger value model based on a social media platform. Using the case of China Southern Airlines on Sina Weibo, this study illustrates how big social data analysis can help an airline company to understand better the passengers and improve customer relationship management. The objectives of this study are threefold: (1) developing a model of passengers' social media value, (2)...
Social media analytics play a major role in e-commerce for extracting the useful information of a product or service. Opinion mining has become the key process of social media analytics. Twitter is a big online social activity platform where millions of people share their opinions. In this paper two clustering techniques, k-means and DBSCAN, are applied to an annotated Twitter dataset in order to...
The main focus on the company's marketing is advertising nowadays, which has so much influence that nothing can be marketed without advertising. Just to inform your customers of what your company is offering media is the only option now to let people know. Media is so influential these days they repeat advertisements of companies just to get into the customers mind. Repeating advertisements has surely...
Prior studies report organizations' increasing fiscal investments in social media marketing communications reflecting anticipated benefits for bottomline improvements. Yet, few studies have looked at the empirical link between messaging dimensions, brand equity, consumer engagement and associated purchase intentions. Through a four-week long, between-group longitudinal experiment, we assess the relationships...
Twitter is a powerful real-time micro-blogging service and a platform where users communicate with each other instantaneously. Thus, tweets form an integral part of big data ecosystem. While this platform serves as an efficient information diffusion medium, it can also be used to spread misinformation intentionally or unintentionally, which can damage the reputation of an individual or a corporation...
Understanding stakeholder perceptions and assessing the impact of campaigns are key questions of communication experts. Web intelligence platforms help to answer such questions, provided that they are scalable enough to analyze and visualize information flows from volatile online sources in real time. This paper presents a distributed architecture for aggregating Web content repositories from Web...
The aim of the explorative study is to understand the role of crowdfunding in the development of the fanbase using data from two recent cases of competing business ecosystems. We conducted an event study that employed social set analysis (SSA) of Facebook data to uncover and better understand the users' interactions and brand associations before, during and after a crowdfunding campaign event. Key...
Innovation competitions are considered to be an instrument by which companies can inspire customers and employees to generate value-added ideas. However, there is little research on how the quality contributions are made and by whom. In this paper, a case study-based analysis is carried out at a global telecommunications company. Through the analysis of log files, the participating users are categorized...
In this paper I bring together inter-disciplinary concerns from emergency management, crisis informatics and media studies to offer five critical perspectives on social media in disaster response and recovery. I argue social media become part of 'disaster data assemblages' that have heterogeneous economic, political, institutional and technological properties. These assemblages emerge from time-critical...
As Social Media platforms have become increasingly popular among customers, Firms are still exploring ways to harness the potential of these platforms. The viralness of these platforms increases the reach of customer complaints and exacerbates the impact from follow-up comments by the dissatisfied customers. By analyzing complaint tweets and drawing from Justice theory, we explore how organizations...
Detecting and disseminating food hazard information is a critical task that directly affects the public health. In spite of its importance, however, few systems are developed to automatically gather and analyze food hazard information. In this paper, we introduce our preliminary work to build such system. Our final system aims to detect and extract food hazard event from the live data shared on the...
By asking users of career-oriented social networking sites I investigated their job search behavior. For further IS-theorizing I integrated the number of a user's contacts as an own construct into Venkatesh's et al. UTAUT2 model, which substantially rose its predictive quality from 19.0 percent to 80.5 percent concerning the variance of job search success. Besides other interesting results I found...
As an intangible asset, corporate image is both key to earning profits and an important indicator of business' success. Several studies have examined the factors affecting corporate image, suggesting both emotional (e.g., feelings or impression) and functional (e.g., quality of products) components. While this body of research has examined corporate image, the present study measures corporate image...
Reputation management plays a key role in improving brand awareness and mastering the impact of harmful events. Aware of its importance, companies invest a lot in acquiring powerful social media monitoring tools (SMM). Several SMM tools are available today in the market, they help marketers and firms' managers follow relevant insights that inform them about what people think about their brand, who...
In this paper, we provide detailed research about the pharmaceutical industry in the UK and restrictions they face when utilizing social media to engage with their patients. More specifically, the investigation examines the relationships between, Social Media and a pharmaceutical company (Pharma), Pharma and Patients and Patient and Social Media, to identify how each of these areas interacts and the...
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