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Reputation management in social media has become crucial for firms that want to improve their brand's image and master the impact of harmful events. This is why, many companies are making important invests in acquiring powerful social media monitoring tools (SMM). Although SMM tools are displaying relevant insights useful for marketers, few calculate a global reputation score that can help companies...
Reputation management plays a key role in improving brand awareness and mastering the impact of harmful events. Aware of its importance, companies invest a lot in acquiring powerful social media monitoring tools (SMM). Several SMM tools are available today in the market, they help marketers and firms' managers follow relevant insights that inform them about what people think about their brand, who...
E-Reputation is gaining increasing attention among companies. Many brands are making deep invests in managing their image across the web and virtual communities. Thereby, marketers try to access to large volumes of data generated by e-reputation analysis. Their main issue is detecting what is said about their brand and how it can impact their business. As social mediacontributes in assessing opinions...
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