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Supply disruptions have attracted a lot of attention due to the huge detriments they might cause. Supply disruptions have various forms, including machine breakdowns and natural disasters. As an effective marketing tool, dynamic pricing has been helping sellers enhance their profits. In addition, price-dependent demand is common in practice. This paper studies a single-product inventory system that...
This research conducts an empirical study on car recalls in the US market. The research uses secondary data from recall websites maintained by public and private organizations. The objectives of the study are to investigate car recall trends and identify the causes and effects of recalls. Analysis shows that the majority of car recalls are initiated by a few car makers that are facing an increase...
This paper discusses the problem of ranking technical requirements (TRs) according to customer needs (CNs), which is arisen from the final stage of the house of quality (HOQ) process. To rank technical requirements in a useful approach, the paper employs an integrated analytic hierarchy process (AHP) and PROMETHEE II approach; AHP is used to determine the relative importance of multicriteria, and...
Marketing channel as the downstream end of a supply chain assumes a prominent role for delivering company's offerings to customers, meeting their demands, and creating cash flow for company. To ensure better customer relationship and secure more market power, retailing stores make efforts to differentiate themselves by introducing private brand products in addition to existing national brands. Globalization...
This paper introduces a framework that could change the way firms set their strategies and goals. This framework links corporate budget to corporate strategies which are cascaded down to the last employee. It bridges the gap between operations personnel and finance people as they talk of only the jargon of activity or process costs. It is flexible as it can increase or decrease the budget from the...
Improper recovery of overbooked customers may lead to severe results. However the research on the recovery strategy in overbooking area is very insufficient. The purpose of this paper is to develop a recovery strategy based on regulatory focus theory. The study predicts that recovery fit can lead to improved customer satisfaction. Using situationally induced regulatory focus experimental design, the...
Nowadays, the growth of small and medium sized enterprises (SMEs) is one of the important criteria for assessing the rate of success for each country and governments try to expand it among societies. At present, in the ongoing emphasis to be competitive and survive, organizations need to continuously improve the goods and services to meet customers' and stakeholders' needs. This study examines the...
Customer Relationship Management is the most vigorous tools in our era and is the integration of trust, business and technology to gratify the requirements of the clients. CRM is a strategy of dealing with people, technology and process and need to be implemented precisely. CRM is the most outstanding business strategy that consolidates internal procedures and externals to generate and convey value...
Everyday the internet proposes corresponding win-win circumstances for all companies and ordinary customers. Electronic customer relationship management E-CRM is employed to learn about customers' requirements and behaviors to have a great relationship with them, physically or virtually to fulfill their requirements and to prolong lasting relationships with them. Moreover , marketing in sports provide...
In the twenty-first century, a company has to organize around the customers in order to be a successful and viable firm. Customers expect to get what they would like, with a side order of customization. This approach raises several questions that have to be answered, one of which is that despite nowadays customers are knowledgeable in general, they are still far from being experts that can really...
In the increasingly fierce market competition, companies should focus on constantly nurturing and enhancing the capabilities of customer value creation. The paper uses the system theory to study the capability system of customer value creation. In order to further reveal the composition, nature and evolution of customer value creation capability, the paper build the production function model of customer...
In order to promote CRM strategic research and improve CRM capabilities of the theoretical basis of decision support function, based on the brief analysis of the current situation about B2B customer relationship management, discussed the practical significance of the implementation of the brand promise made in the B2B customer relationship management, and focused on the applications of the four strategies...
Customer value is the value that based on customer's perceived value, which is a comprehensive comparison between perceived benefit and perceived cost. There are closely relationship of customer value and enterprise performance. The improvement of customer value contribute to enterprise performance. Based on the above theoretical analysis, the customer value was divided into 3 types that is "good",...
Lean is a process of continuous improvement of products or services with the purpose of achieving superior quality, timely delivery and competitive cost leading to customer satisfaction. In today's aviation business, continuous customer satisfaction is all that matters as it is the determining factor of business viability and the Lean philosophy if properly followed guarantees continuous customers'...
In recent years, China's logistics enterprises are developing rapidly, however, at present most of the services provided by logistics enterprises cannot meet the personalized, diversified needs of customer', and the profits are very low. This paper analyses the present situation and existing problems of logistics enterprises in China from the perspective of supply and demand and put forward the idea...
This article addresses how customers can develop very strong links rather than satisfaction and loyalty with companies in the context of service industry. In this sense, the authors focus on customer-company identification which is described as a strong feeling of belongingness to certain company owned by customer based on social identity theory and organizational theory. We try to exploit what companies...
In recent years, telecom operators have to bear increasingly intense competitive pressure, so how to provide customers with better service to enhance customer satisfaction and loyalty, which has become the first one of the issues that telecom operators face. This paper use factor analysis, model hypothesis testing and other means to study on Lishui Mobile Communication Company in Zhejiang province...
Company's public commitment is the measurable and compared information with competitors. Especially when commitment is clear and measurable, it will influent customer purchase decision as the main variable. In post-purchase stage commitment and restrictive condition influent customer brand selection compared with customer expectation. The quality of commitment implementation then influent customer...
Speeding of processes. Shortening the time needed for establishing new production. Maximum quality according to customers' demands. Complex services providing. Cost cutting. Reducing of series production. Flexibility of production. Increasing marketing demands. Increasing of purchase prices of fiscal assets. Shortening of fiscal assets lifetime. Markets globalization. Growth of competition. Low prices...
In order to make an efficient choice of reverse logistics operating mode of household appliance manufacturers, this paper first analyzed the factors affecting people to select the reverse logistics mode of waste appliances. Then it used the ANP to set up the evaluation mode of reverse logistics. Finally, it applied the model to a company-using Super Decisions to apply the evaluation model, obtaining...
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