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Search-based advertising services provided by search engines enable companies to promote their products to internet users based on their queries is now a major online advertising channel. In most search based advertising services, a company sets a budget, selects keywords, bid for each keyword and pay for each click received. Thus the profit of the company highly lies on the reward of each keyword,...
Though there were a large number of researches on critical success factors of enterprise information technology (IT) applications, but lack of researches on the difference during the different stages of IT assimilation. Because of this, this article discusses the influence difference of five managerial key factors inside organization to the enterprises IT application level during the stages of adoption...
Though there were a large number of researches on critical success factors of enterprise information technology (IT) applications, but lack of researches on the difference during the different stages of IT assimilation. Because of this, this article discusses the influence difference of five managerial key factors inside organization to the enterprises IT application level during the stages of adoption...
The objective of this study is to identify the phenomenon of herding behavior in customers' online purchasing decision. We attempt to explore the effect of historical transaction volume, ratings and price premium on the customers' purchasing decision and their final transaction volume. Based on the panel data collected from Taobao, the largest C2C e-Commerce website in China, linear regression analysis...
Data Mining is an effective tool to “the nontrivial extraction of implicit, previously unknown, and potentially useful information from data”. And in petroleum industry there are numerous data needed to be analyzed to assist the petroleum exploitation decision. In this paper, petroleum reservoir and non-reservoir characteristics reorganization analysis are put forward based on...
Based on the findings of trigger events research, prospect theory and emotional attachment theory, this article identifies three attributes of consumers' perception of brand acquisition (i.e. the type of acquisition, perceived fit and separation emotion) and applies an experiment to examine their effects on the brand acquisition. The result suggests that all of the three attributes impact the brand...
Currently online reverse auction (e-RA) is often used in procurement. However, winner determination problem (WDP) is NP-hard problem and practical use is difficult. As a research focus, `bundling' is an effective way to cut down the complexity of WDP for e-RA, and often applied in practice. Although there are some qualitative researches in this field, quantitative bundling is still a problem. This...
Extant studies fail to find a significant relationship between information technology investment and firm performance. According to the theory of triadic reciprocal determinism, the determinants of ERP's User Customer Satisfaction include environmental factors (organizational culture, top management support, etc.), user behavior factors (participation in ERP project), and user personal factors (ERP...
This paper analyzed the value created by supply chain information system composed with a supplier and a retailer. Considering variable lead time, changing the assumption that information sharing is a given condition in Lee's (2000)research, lead in cost factor as supply chain member invested information system, analyze the cost factor changing characters, make the study subject is more close to reality...
The present study conducts three meta-analyses to examine the effects of material incentives, promised material incentives and contingent material incentives on Web survey completion, respectively. Although considerable variation exists across the studies, the results indicate that the material incentives, promised material incentives, and contingent material incentives can motivate potential respondents...
With the gradual integration of Chinese economy and the global economy, large domestic construction enterprises are playing more and more important roles in the international arena. While globalization makes the market environment more and more complex, Chinese construction enterprises have to face the competition environment changing from relatively inward to open. And the competing level of these...
By introducing the factors of online auction like the entry fee, the commission, the penalties and the stochastic arrival of bidders, the dissertation formulates online auctions' decision-make model of maximization of seller's expected revenue in open reserve price and private reserve price respectively, and studies the online auction's optimal open reserve price and optimal private reserve price,...
The development of embroidery art has been in Taiwan for centuries. From handmade production to digital manufacturing, embroidery products have been commercialized into consumer market as part of modern fashion. As a result, consumer preference proves decisive on purchasing embroidery products but makes demand forecasting in embroidery industry more difficult compared to general consumer goods industry...
Measuring the satisfaction is a complicated task because humans are of bounded rationality. The relationship between operational costs and passenger satisfaction has not been established neither in the definition of satisfaction based on customer perceptions nor in the studies using the definition based on specifications in operation research (OR) models. We will align the passenger requirements and...
This article proposes an approach to multiple attribute decision making with partially known attribute weight information where individual assessments are provided as interval-valued intuitionistic fuzzy numbers (IVIFNs). By establishing an optimization model based on the deviation degree, the proposed approach derives a linear program for determining attribute weights. The weights are subsequently...
In recent years, the BDD (Binary Decision Diagram) approach has been widely used for phased mission system (PMS) reliability analysis. To successfully use BDD technique, a key issue is the variables ordering while converting the fault tree into BDD format. This will impact the finalized BDD size. Compared with the single phase system, the phased mission system is more complex due to the dependency...
The discrete time/cost trade-off problem (DTCTP) only focuses on renewable or nonrenewable resource-constraints separately, this paper extends the DTCTP to a new multi-resource constrained discrete time/cost trade-off problem (MRCDTCTP), which involves multiple renewable and nonrenewable resource-constraints simultaneously. The objective is to minimize the project total cost under the contract duration,...
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