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The objective of the study is to explore the impact of supply chain long term orientation on product quality and the mediating roles of goal congruence and communications. Data was collected through a Web survey of U.S. manufacturing firms in various industries. Structural equation modeling (LISREL) was used to analyze the data. The results and implications are discussed in the paper.
Summary form only given. Customers of semiconductor suppliers expect high quality of parts driven by the competitive market they serve. This necessary burden is on the semiconductor companies and their manufacturing locations. Few defective ICs and PCBs should get through the line to the end customers and more importantly, even fewer with reliability issues should make it to the end user. This is...
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