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In this study, we attempt to evaluate the user preferences for web design attributes (i.e., typography, color, content quality, interactivity, and navigation) to determine the trust, satisfaction, and loyalty for uncertainty avoidance cultures. Content quality and navigation have been observed as strong factors in building user trust with e-commerce websites. In contrast, interactivity, color, and...
The maturing of Web 2.0 infrastructure fosters the rapid generation and dissemination of electronic word-of-mouth (e-WOM). The abundance of e-WOM allows online service providers to facilitate consumers' trust building. However, due to the often coexistence of two forms of e-WOM, namely numerical rating and opinionated review, consumers can perceive cognitive dissonance between the former and the latter...
IoTs (Internet of Things) aims at connecting everything around consumers. However, inevitable concerns about privacy, risk and uncertainty arise over IoTs applications. Thus, how to make consumers trust in IoTs applications is a big challenge. Current study argues how to build and design trust for IoTs applications by reviewing previous literatures in various academic fields. Based on a multi-disciplinary...
This project examines the role of ability and reliability in assessments of trustworthiness. Specifically, we use data from the lending website Prosper.com, an online marketplace for "peer-to-peer" lending, where potential borrowers post loan requests, and other individuals bid to loan all or part of the dollar amount requested. We examine how signals of financial ability to repay interact...
This study examines five ascendants (such as reputation, interaction, disposition to trust, uncertainty avoidance and subjective norm) of perceived risk and trust on initiator, explores the influence of perceived risk upon trust on initiator, and tests the impacts of trust on initiator and perceived risk upon intention of attending online group buying. The empirical result indicates that there are...
E-Commerce has been plagued with problems since its inception and this paper examines one of these problems: The lack of user trust in E-commerce created by the risk of phishing. Phishing has grown exponentially together with the expansion of the Internet. This growth and the advancement of technology has not only benefitted honest Internet users, but has enabled criminals to increase their effectiveness...
Based on previous literature, this paper proposed a conceptual model about consumers' transaction in ecommerce. In this model, we suggest that there are external and internal factors influence consumers' transaction trust in e-commerce. External factors include vendor's trustworthiness and internet intermediary's technical reliability. Internal factors include consumer's perceived gain and perceived...
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