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This study examines five ascendants (such as reputation, interaction, disposition to trust, uncertainty avoidance and subjective norm) of perceived risk and trust on initiator, explores the influence of perceived risk upon trust on initiator, and tests the impacts of trust on initiator and perceived risk upon intention of attending online group buying. The empirical result indicates that there are...
E-Commerce has been plagued with problems since its inception and this paper examines one of these problems: The lack of user trust in E-commerce created by the risk of phishing. Phishing has grown exponentially together with the expansion of the Internet. This growth and the advancement of technology has not only benefitted honest Internet users, but has enabled criminals to increase their effectiveness...
Based on previous literature, this paper proposed a conceptual model about consumers' transaction in ecommerce. In this model, we suggest that there are external and internal factors influence consumers' transaction trust in e-commerce. External factors include vendor's trustworthiness and internet intermediary's technical reliability. Internal factors include consumer's perceived gain and perceived...
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