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In this study, we try to measure customer loyalty attract high attention from the viewpoint of customer relationship management (CRM). From this scape there are a few studies to measure the loyalty of the customers. However, these studies have not considered the potential customer features. In this study, we focus on EC site, then we additionaly consider the behavior out of the site as well as the...
With the dramatic competition in the Information Technology (IT) industry, if the IT business wants to obtain a more stable marketplace and maintain a constant source of profits. How to maintain long-term and relatively stable trading relations with customers need to be considered. Further more, they should also encourage customers to generate repurchase intention and conduct buying behaviors. This...
At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends. “What's Hot?” and “What's next?” are always the most common questions. Marketing is at the core of all business activities. Without marketing, organizations cannot sell and without sales there is no revenue and without revenue people cannot run business. The Digital marketing...
At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends. “What's Hot?” and “What's next?” are always the most common questions. Marketing is at the core of all business activities. Without marketing, organizations cannot sell and without sales there is no revenue and without revenue people cannot run business. The Digital marketing...
Most of today's commercial companies heavily rely on social media and community management tools to interact with their clients and analyze their online behaviour. Nonetheless, these tools still lack evolved data mining and visualization features to tailor the analysis in order to support useful marketing decisions. We present an original methodology that aims at formalizing the marketing need of...
This paper measures marketing ability and financial performance and examines what cause the overall operations inefficiency based on the operational process decomposition. The empirical research on e-portal and e-commerce company show that e-portal company has better marketing ability while e-commerce firm has better financial performance. For e-commerce company, it is marketing ability conversion...
While dealing with BigData and with data streams in particular, it is a common practice to summarize or aggregate customers' transaction history to the periods of few months. Consequently, we shall compress the given huge volume of data, and shall transfer the data stream to the standard rectangular format, where columns represent secondary aggregated features and rows represent customers. This data-matrix...
In the context of business-to-business (B2B) commerce, one of the most significant strategic activity for marketing and sales teams is to accurately estimate a company's demand for IT products that can be fulfilled by HP. This metric is known as Account level Total Addressable Market (A-TAM) within the HP community. Accurate A-TAM estimates are vital for developing superior marketing strategies, optimizing...
Whether social workers can supply precise service is important in wiping out such obstacle as buyers' unawareness during enterprise social work practice in China. Firstly, from the perspective of service marketing, this paper discusses how to dominate a favorable position in customers' mind when selling social work service. Secondly, within the framework of marketing positioning strategy, this paper...
This paper provides a critical analysis of the impact of advanced technologies on our daily lives. It is contended that the integration of four key drivers (mobiles, data, sensors and social media) has a profound impact on society and human interaction on the social as well as the business scene. Whilst this impact has been intrusive, in that integration of these four key drivers eliminates the natural...
DEVER RESEARCH has developed analytical and prospective tools based on the latest research outcomes to decipher, analyze and highlight relationships, environment and strategic opportunities for actors and stakeholders of the electric mobility and energy industry. The aim of this paper is to present the first results of an on-going research related to the impact of smart grid development on the Utility/Energy...
This paper aims to develop the concept and assessment of Chinese EV-Customer Acceptance Index (hereafter refers to EV-CAI,), allowing more understanding on the past and future of Chinese EV marketing and consumer preference to help cities more prepared for EV introduction. By identifying and testing key motivators and inhibitors for EV-CAI, particularly those that affect the customers' attitude towards,...
Within the framework of the accompanying scientific research of a fleet test with more than 100 Electric Vehicles (EV, predominantly battery EV) in the French-German border region a user acceptance study is accomplished focusing on transnational trips. Most of the EV are fleet vehicles in companies or public authorities and are used by several persons which increases the potential for the size of...
With the rapid increase of China's car sales, the selling of small-displacement automobiles presents a rising trend year by year. Then more automobile manufacturers pay attention to the research and development of small-displacement automobiles. Therefore, the rapid expansion of domestic economy, the improvement of people's living standards, the rising of international gasoline price, and implement...
Describes the first 18 months of a marketing department's experiences with Agile methods. The first two rounds of successes and failures have led to a series of adjustments, the most important of which is cross-department coordination.
Online retail stores face great challenges to recommend products due to the size and sparsity of the databases, as well as the variety of new users and items. As current techniques, based on collaborative filtering, address those issues with only partial success, the present paper proposes the use of a hybrid system of recommendation in online stores. This system makes use of collaborative filtering...
Today, the success of the business model "deal-of-the-day" it's not a secret, in fact, it is manifested by the large amount of economically stable companies that operate nowadays, always trying to bypass the traditional media through promoting the use of smart phones. In this paper, we describe a complete ecosystem with similar purposes that makes completely expendable the paper support...
Since the concept of “social networks” has got widespread among people from all countries, few users focused on profiting them under different areas. In this paper it is proposed a separation of types of social networks and a tool with the function of a web-meter for measuring people's social status on these networks after applying some resources that could help them to get satisfactory results in...
How does the higher vocational liberal arts major, such as Marketing, establish work-integrated learning practice system with enterprise on the basis of school-enterprise win-win? It is both the necessary condition that cultivates currently the high-skilled talents to satisfy the needs of society, but also the difficulty in the process of many institutions' professional construction. This article...
CRM is a crucial way in today's marketing, using customer knowledge to sustain business growth. Data Mining plays an important part in getting the detail information from a large number of customer database. This essay discuss how the DM function in CRM and give a case study of a famous cosmetics retailing brand to show the role of DM in marketing strategy.
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