The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
Social media serves as a unified platform for users to express their thoughts on subjects ranging from their daily lives to their opinion on consumer brands and products. These users wield an enormous influence in shaping the opinions of other consumers and influence brand perception, brand loyalty and brand advocacy. In this paper, we analyze the opinion of 19M Twitter users towards 62 popular industries,...
Daily deal websites, such as Groupon and Living-Social, are now becoming increasingly popular current shopping trends worth multi-billion dollars. Understanding customers' purchase behaviors in daily deal websites is important to provide accurate and precise personalized recommendations in order for companies to gain more revenue. However, different from traditional online shopping sites, such as...
The new concept of omni-channel has inspired researchers to develop a model of consumer confusion to increase purchase intention. Previous studies were tested that the omni-channel integration quality can improve customer satisfaction. As a novelty, we introduced omni-channel integration as a moderating variable that influence consumer confusion to the intention of purchase. This paper constituted...
A new scheme on dynamic pricing of electricity in a smart grid is proposed in this research article. Also the consumer's demand behavior and response is analyzed. With the smart grid it is possible to determine and communicate the real time prices of electricity like other market goods and evaluate the variation in demand. Utility can exploit the natural human response that is reduction in demand...
At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends. “What's Hot?” and “What's next?” are always the most common questions. Marketing is at the core of all business activities. Without marketing, organizations cannot sell and without sales there is no revenue and without revenue people cannot run business. The Digital marketing...
At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends. “What's Hot?” and “What's next?” are always the most common questions. Marketing is at the core of all business activities. Without marketing, organizations cannot sell and without sales there is no revenue and without revenue people cannot run business. The Digital marketing...
Significant differences exist among consumers' online shopping behavior in different international markets. This paper compares consumer behavior in four different markets: (1) The US, the largest and most mature market, (2) Germany, a similarly advanced western market (3) China, the fastest growing online market, but one where consumers are plagued by incidents of counterfeits, forgeries, and spoiled...
With an increase in the potential to allocate financial online advertising spending, managers are facing a sophisticated decision and allocation process. We developed a binary logit model with a Bayesian mixture approach to address consumers' buying decision processes and to account for the effects of multiple online advertising channels. By analyzing data from a medium-sized online mail order business,...
This study explores the relationship between Social Media engagement and the activation of the consumer's purchase process. Following a consumer behavior perspective we study how the new communication paradigm of the Web 2.0 has change the first stage of the e-commerce purchase process, the problem recognition. We use the case of a smartphone purchase, to explore how differences in Social Media (Facebook)...
Because of customer misbehavior's universality and significantly negative impact on fellow customers, employees and service companies, researchers have paid attention to the antecedents of customer misbehavior to discuss how it happens. This paper reviews existing literature of antecedent research on customer misbehavior in terms of customer traits, services cape characteristics and their interaction...
Mobile technological products have now become part of people's lives. As such, the tablet computer is really a new-generation PC that is very popular among business people as well as students, due to its comfort and mobility, and because it functions well. The purpose of this explanatory and exploratory research survey was to test a hypothesized model regarding customers' perceptions of brand image,...
As an indispensable part of network marketing, search engine marketing is influencing the production and business activities of enterprises. This paper will review the perceived risk, search engine marketing and consumer decision behavior and then discuss about their influence respectively. Information search behavior is not only a crucial part of consumer decision process, but the key factor influencing...
Cross-border is an important phenomenon in Shenzhen and Hong Kong. To Shenzhen, It has been developed ever since the Special Economic Area was built. Shenzheners are attracted by the comparatively low price commodities in Hong Kong. This research is focused on the Consummer behavior pattern of Shenzhener in Hongkong. According to the investigation, price is an important factor that impacts the spatial...
Demand of organic product has been growing substantially both domestic and international markets. Moreover, the existence of Indonesia government support through “Go Organic 2010” mission makes organic food as an interesting topic to be discussed recently and become evident to be investigated. Regarding previous studies in organic food area, most of the researchers had investigated...
Based on the findings of trigger events research, prospect theory and emotional attachment theory, this article identifies three attributes of consumers' perception of brand acquisition (i.e. the type of acquisition, perceived fit and separation emotion) and applies an experiment to examine their effects on the brand acquisition. The result suggests that all of the three attributes impact the brand...
The aim of the work is the presentation, critical analysis and the evaluation of contemporary ideas and dilemmas on the basic hypotheses and axioms for consumer behavior modeling. Considerations in the work include the ideas on consumer sovereignty, supposition of consistency and persistency of consumer choice, choice rationality in the conditions of uncertainty and risks, the problems of rational...
As the retail market for information and communications technology (ICT) becomes increasingly competitive, managers and marketers face the challenge of finding ways to motivate consumers to pay more for ICT products. Studies have examined the concept of luxury in the context of retail markets; however, few have investigated how the concept applies to the ICT market. This empirical study shows that...
The service failure is sometimes inevitable because of the high interaction characteristics of service products. Based on the experimental method of scene simulation, this research examines the negative emotion, the recovery expectation, the perception control and the complaining tendency of grouping consumers when facing with service failure, by using the SPSS software. Several conclusions are drawn...
Self-construal and impulse buying are hot research issues. Current research investigated how self-construal and normative evaluations affect impulse buying when shopping with others. Results of this study showed that self-construal has a different effect on impulse buying for consumers with different self-construal. Specifically, when shopping with company who tends to think impulse buying appropriate,...
Privacy has been recognized as an important topic in the marketing for long time. Our society is growing and adopting a more ubiquitous information-filled world with previously isolated systems evolving and being adapted to operate in completely interconnected networks. This full access to real-time public and personal data is a logical evolutionary step forward. However, the security of the individual's...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.