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Through the investigation of typical survey data and national statistical data, this paper aims to conduct quantitative analysis about the digital reading of consumers. Firstly, the cognitive behavior of digital reading consumer is analyzed by using statistical method. Secondly, based on the grey system model, the model predicts the daily reading time of the national per capita using electronic readers...
The concept of brand passion has only been proposed for several years and related research has just begun. This research deepens previous brand passion research results and proposes and confirms the existence of brand passionate consumption. Through empirical research, this thesis aims to study the mechanism of brand passionate consumption in current Chinese market. By emphasizing the studying of...
The 2??e10 experimental method is conducted in the paper to research the consumers' difference on owning wishes , loyalty card acquiring method preference and promotion effect of loyalty card between famous brands and non- famous brands. The result of the research is as follows: the consumers' loyalty card owning wishes of famous brands is stronger than that of non-famous brands; the preference of...
Brand attitude always is one of most important factors influencing consumer behavior. This paper would focus on the effect of brand attitude on the brand buying intention. The results show that the brand attitude can moderate the relative importance of purchasing intention determinants. Detailedly, when consumers own positive brand attitude, the purchase attitude is more important; whereas when consumers...
A common problem in any large grocery store is to make sure the customers find the right product of their choice quickly. The problem gets worse when large grocery stores hold several thousand products and when customers have time constraints, it becomes way too difficult for customers to find the required product quickly. Often customers end up not purchasing the product of their preference just...
Based on the findings of trigger events research, prospect theory and emotional attachment theory, this article identifies three attributes of consumers' perception of brand acquisition (i.e. the type of acquisition, perceived fit and separation emotion) and applies an experiment to examine their effects on the brand acquisition. The result suggests that all of the three attributes impact the brand...
This study integrates Technology Acceptance Model (TAM) and flow theory to explore the relationship among online consumers' internal and external perceptive factors, and intention to return. This study examines the online consumers from Taiwan's biggest B to C website, and questionnaire-based empirical study is used to collect data. There are 1254 valid surveys and structure equation model (SEM) is...
The service failure is sometimes inevitable because of the high interaction characteristics of service products. Based on the experimental method of scene simulation, this research examines the negative emotion, the recovery expectation, the perception control and the complaining tendency of grouping consumers when facing with service failure, by using the SPSS software. Several conclusions are drawn...
Self-construal and impulse buying are hot research issues. Current research investigated how self-construal and normative evaluations affect impulse buying when shopping with others. Results of this study showed that self-construal has a different effect on impulse buying for consumers with different self-construal. Specifically, when shopping with company who tends to think impulse buying appropriate,...
This paper analyzes the relation between cognition of green hotel and consumption will, investigates the relation of customer's idiosyncrasy and cognitive intensity of the green hotel. The consumption attitude and will of the customer of Chinese hotel industry have been surveyed and studied on the spot. The result of study shows that the hotel customer of domestic market has certain green consumption...
Various Internet applications have mushroomed for years in many different fields, but only few of them survive in the market. One of them is the Internet phone service which has been available since 1995. Recently, this market has shown fast development in terms of many new value-added services offered and an impressive increase in the number of users all over the world. This paper aims to investigate...
With the exponential growth of the Internet usage, Internet applications are widespread enormously across almost every field, but very few of them actually survive in the market. Among them, the Internet phone service, which has been available since 1995, has fast advanced in terms of offering new value-added services and acquiring an impressive increase in the number of users from all over the world...
There are 2,565 auction Web sites on online-auction list reports. Therefore, to understand consumers intention in using online auction and royalty is a critical issue. Yet, few studies have made on users intention to use online auction. Even though extensive researches focus on online shopping intention, however, we can not consider they both are same on use intention. Because online auction is involve...
The growth figure of network effect product user number always has an S-shape. We divide the consumers into five categories (active rational, passive rational, sheep herd, active non-rational, passive non-rational) and simulate the market with the multi-agent modeling method. Through analyzing the growth figure and interactions between each group, we give an integral explanation to how the S-shape...
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