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Branchless banking is a distribution channel used for delivering financial services without necessarily relying on constructing bank branches. This offers customers the ability to conduct banking transactions at a whole range of retail agents instead of accessing banking services at bank branches. The study attempted to answer the question on whether Branchless banking can be used to reach the unbanked...
Many new online business models have emerged in recent years. In China, online group buying (OGB) is widely used as an effective marketing method. This paper provides a research model to examine the technology acceptance factors, social and psychological factors on Chinese customer's purchase intention towards online group buying. Questionnaire survey and statistical analysis method are used in this...
In the area of requirements engineering there are elicitation techniques that are based on business context to identify the software requirements. However, these techniques do not commonly use business processes models as a source of information relevant to the elicitation of requirements. Such techniques extract use cases from business processes models. However, before modeling use cases, it is important...
Mobile payments are an enabling technology for mobile commerce as well as for electronic commerce and their usage is therefore important for the success of emerging business. This study advocates the necessity to examine the factors influencing consumer's intention to use mobile payment services. We proposed a model regarding consumers' use of mobile payment services using two theories of information...
Building on Technology Acceptance Model, this paper aims to investigate the influence of perceived ease of use, perceived usefulness and trust on behavioral intention of social commerce users. The model is empirically tested using survey data collected from 220 social commerce users. Our results show that four measures (i.e., security, situational normality, vendor familiarity, structural assurance)...
This study aims to investigate the cultural differences between Arab and UK cultures in terms of the acceptance of e-business websites. In addition, a Culturally -- Sensitive Technology Acceptance Model (CTAM) was devised to include cultural variables which explain in more detail the influence of cultural factors on user's acceptance behaviour. Different methods of analysis were applied to analyse...
Mobile advertising offer great opportunities for enterprises. Understanding user adoption of mobile advertising become important in explaining mobile advertising growing at an exponential rate in these years. The purpose of this study was to analyze factors possibly affecting user adoption of mobile adervertising. This paper proposed a model for analyzing mobile advertising adoption of Chinese users...
In the mobile communications market, the homogeneity phenomenon of product's service appears. The paper combines the Technology Acceptance Model (TAM) and Switching Cost Theory to construct the Convert Selection Model about the mobile communication services for users, which mainly analyzed from five dimensions: perceived switching costs, differences in perceived usefulness, differences in perceived...
The experience is everything, and we have never had so much experience to try. Mobile internet experience has become one of the new experiences in life. Firstly, this article describes the use intention of mobile Internet in China which both quantity of Chinese mobile internet users and using frequency are low. Secondly, based on TAM and flow experience theory this article builds a model of the mobile...
As a new media mobile phone's advantage has been recognized widely. After entering the 3G era, user acceptance will replace technology become the restriction of short message service (SMS) advertising development, this study proposed a research model based on technology acceptance model (TAM) and extended it, in order to analyze factors which influence consumer willingness to accept SMS advertising...
This study integrates Technology Acceptance Model (TAM) and flow theory to explore the relationship among online consumers' internal and external perceptive factors, and intention to return. This study examines the online consumers from Taiwan's biggest B to C website, and questionnaire-based empirical study is used to collect data. There are 1254 valid surveys and structure equation model (SEM) is...
This study examines the causal relationship of perceived ease of use, perceived usefulness, attitude, trust, behavior intention and actual behavior, which occur online shopping with the moderating effects of online experience. An estimated model discusses building an effective relationship with online shoppers. The survey was conducted with 600 undergraduates in Taiwan. Structural equation modeling...
This study identifies the cultural influences to the adoption of mobile commerce from the cases of Taiwan and Malaysia. Using Hofstede's five cultural dimensions as modulators on the TAM, this study finds that uncertainty avoidance, individualism, and long-term orientation of two countries have significant influences on the perceived usefulness and the perceived ease of use to the adoption intention...
What factors will affect the consumer's purchase decision-making is a very complex issue, it has also become a consumer behavior research focus. In this paper, the consumer online shopping from the reality of the technology acceptance model based on online consumer purchase decision-making model designed to enrich the content of this field of theoretical and practical development of e-commerce market...
This study aims to examine the positive and negative factors that can significantly explain user acceptance of mobile commerce (m-commerce) in China. A technology acceptance model for m-commerce with five factors is constructed. The proposed model is tested using data collected from 156 college students in Macau. Exploration factor analysis is performed to examine the reliability and validity of the...
Even though internet banking service provides advantages for both customers and the bank, there is still a large group of customers refusing to use this service. So there is a need to identify the factors that determine customer acceptance of Internet banking service. This study based on the TAM, integrating trust perception and perceived risk to predict the user intention. And this study extended...
Based on Technology Acceptance Model (TAM), this paper is the first one which research consumers' using intention of mobile reading. Multiple regression analysis is used to analyze effects to Chinese consumers' intention and attitudes on using mobile reading by perceived usefulness, perceived ease of use, perceived behavioral control, perceived entertainment, perceived payment and subjective norms...
The social networking website has been one of the most popular Internet websites in recent years. Lately social games such as "happy farm" drew a lot of attentions and accumulated millions of players in short period of time. The popularity of social games is changing the ecosystem of online games. Companies in this industry have to be concerned about the impact of it to keep their competitiveness...
Mobile commerce systems create a new mobile business model and change e-commerce paradigms, having an especially significant effect on the medical and insurance industries. Furthermore, the real estate industry is increasing in the booming market, but tends to become overheated. Thus, some innovative techniques (such as mobile commerce) were adopted by estate agent to enhance their competitive advantage...
Social virtual worlds (SVWs) have become increasingly important environments for social interaction, especially for the younger generations. For SVWs to be economically sustainable attracting users and retaining existing users is a paramount issue. This requires understanding the underlying reasons why users continuously engage in social virtual worlds and therefore we empirically investigate the...
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