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Many new online business models have emerged in recent years. In China, online group buying (OGB) is widely used as an effective marketing method. This paper provides a research model to examine the technology acceptance factors, social and psychological factors on Chinese customer's purchase intention towards online group buying. Questionnaire survey and statistical analysis method are used in this...
Mobile payments are an enabling technology for mobile commerce as well as for electronic commerce and their usage is therefore important for the success of emerging business. This study advocates the necessity to examine the factors influencing consumer's intention to use mobile payment services. We proposed a model regarding consumers' use of mobile payment services using two theories of information...
Based on Technology Acceptance Model (TAM), this paper is the first one which research consumers' using intention of mobile reading. Multiple regression analysis is used to analyze effects to Chinese consumers' intention and attitudes on using mobile reading by perceived usefulness, perceived ease of use, perceived behavioral control, perceived entertainment, perceived payment and subjective norms...
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