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A major problem facing the full deployment of business-to-consumer (B2C) electronic commerce (e-commerce) is the development of trust on the side of the consumer, particularly in developing countries. Differing characteristics of local environments and their cultures have created a significant level of variation in the acceptance and trust to e-commerce and e-transactions. Exploring influencing factors...
In this technology mediated world, e-commerce is becoming more and more powerful medium for doing business, globally. Existing security technologies are proven to protect online transaction and fund transfer. However, while transacting with global e-merchants, trustworthiness of secure fund transfer and delivery of products/services are affected, and they could not leverage the potential benefit of...
Trust has been viewed through diverse disciplinary lenses like economic, social, psychology, organizational and technology. Researchers approached this topic from a disciplinary perspective. This leads to disjointed and contradictory research. Moreover, researchers have introduced many trust models in order to explain the factors that persuade consumers to trust electronic commerce (EC). However,...
Trust in the context of business-to-consumer (B2C) electronic commerce (EC) is complex and a multidimensional construct. It is affected by many internal and external factors. These factors might change overtime. Therefore trust value becomes dynamic and creates a big challenge. Although, many researchers studied the effect of different factors on consumerspsila trust, the trust literature lacks clear...
With the rapid growth of e-commerce in Taiwan, B2C domain of e-commerce has been the significant issue recently. According to the importance to understand and predict consumers' online purchase intention. Based on the technology acceptance model (TAM), this study aims to predict the consumers' purchase intention by integrating trust and perceived risk into the model to empirically examine the impacts...
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