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Modern mobile phone technology offers various kinds of advantages for social justice. Its easy communication and interaction way has been impacting social justice, which is one of the key concepts of sustainability. The main purpose of this paper is to determine factors that affect public intention to share social justice report using mobile phones in Mongolia. The study adapts to Technology Acceptance...
Mongolia is an emerging market for the online game industry. The study surveyed 302 valid samples of online game players in Mongolia. The results show that the challenge of an online game is positively related to interdependence with other gamers, loyalty to the game, and its experiential value, respectively. Among them, interdependence mediates the influence of challenges on loyalty and satisfaction...
This study utilized information system (IS) success model and technology acceptance model (TAM) as foundation and adopted theories of service quality and customer satisfaction to discuss the intention of continuous using traveling websites. Owing to the advantages of comparing prices and itineraries through Internet with ease, how to hold potential customers' eyes on their own websites is always the...
This pilot study examined the antecedents of consumers' intention to purchase from apparel retail websites, including website attractiveness, consumer-website identification, and website trustworthiness. A structural equation model was used to test hypotheses that were derived from social identity theory and previous research concerning online consumer behavior. The results of this study indicated...
With the rapid growth of e-commerce in Taiwan, B2C domain of e-commerce has been the significant issue recently. According to the importance to understand and predict consumers' online purchase intention. Based on the technology acceptance model (TAM), this study aims to predict the consumers' purchase intention by integrating trust and perceived risk into the model to empirically examine the impacts...
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