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Social media has become one of the most popular marketing channels for many companies, which aims at maximizing their influence by various marketing campaigns conducted from their official accounts on social networks. However, most of these marketing accounts merely focus on the contents of their tweets. Less effort has been made on understanding tweeting time, which is a major contributing factor...
The huge amount of heterogeneous content available nowadays on the Web pushes towards approaches and tools to allow people, even non-technical ones, to retrieve, combine and manipulate such content, in order to satisfy their knowledge needs. In this paper we illustrate how composition technologies enable teacher and students to create, use and share interactive workspaces that can enhance their learning...
This paper provides a rational for the inconsistencies in evaluating the embodiment of Pedagogical Conversational Agents (PA) in empirical research. The leading hypothesis for the bulk of studies in this field is that providing embodied agents in educational interfaces and online learning systems will increase the sociability of these interfaces, and thus will have a positive impact on learning and...
Nowadays, university students are facing a large number of highly diverse media, including conventional books as well as online-based mobile applications — all used to support learning. Especially the internet with its connected social media services or e-learning possibilities induced significant changes in society and in the landscape of higher education during the last years and still do so. The...
Serious design of digital games is aiming at impact. Humans players may be affected by experiences in virtual worlds. Game designers anticipate potential experiences. Storyboarding is the technology of setting up conditions of future experience. Structural properties of storyboards correlate with potential human player experience. Those properties are named patterns. What shows when game play unfolds...
We collected social media network data from the site Twitter to explore the ‘language of the wire’ and how users of digital environments conceptualise trust. Our underlying aim is to gather insights that can inform the design of an interface that assists users to negotiate trust. From our pilot study exploring and developing new methods, we found that the words ‘love’, ‘faith’, ‘god’ and ‘believe’...
The present work was developed in an educational context and was introduced into the theme of the practical application in a classroom setting of the subject Tecnologias da Informação e Comunicação — TIC (Information and Communication Technologies — ICT) with 5th and 6th grade students. All the work presented here was based on two premises: the use of Scratch as a tool and the students as producers...
Since the turn of this century, we have seen striking developments in multimedia technologies that let communication means flourish, through which people now can easily share their interests, opinions, visions, prejudices, hopes, fears, fetishes, the here and now, their inner state in measurement, or simply glimpses of the richness or boredom of their everyday lives. These technologies have revolutionized...
This special section of "Trends & Controversies" focuses on social media analytics for smart health. The introduction, called "Social Media Analytics for Smart Health," is provided by Ahmed Abbasi and Donald Adjeroh. Then Mark Dredze and Michael J. Paul have written "Natural Language Processing for Health and Social Media." Next, Fatemeh "Mariam" Zahedi,...
This article examines how different social media platforms affect opinion composition and evolution. We differentiate between product and non-product oriented outlets as they differ in the salience of social cues, thus resulting in distinct user behaviours. We extend prior research in several ways. First, comparing between comments from different types of social media platforms, we show that the product...
In this paper, we investigate the post-adoption usage of the micro-blogging platform Twitter at the firm level, specifically the act of re-tweeting (reposting what others have tweeted) and the propensity to have one's tweets re-tweeted by others. Using a sample of tweeting activity from US colleges and universities, we demonstrate empirically that re-tweeting activity is consistent with the theory...
With the growing popularity of social media, consumers often rely on the recommendations obtained from online sources when making the purchase decision. Social commerce in this regard represents a shift in consumer's thinking from inefficient individual consumption to collaborative sharing and shopping. In this study, we investigate social commerce intention from two different but interrelated angles,...
This paper considers the intersection of technology and play through the novel approach of gamification and its application to early years education. The intrinsic connection between play and technology is becoming increasingly significant in early years education. By creating an awareness of the early years adoption of technology into guiding frameworks, and then exploring the makeup of gaming elements,...
We collected data from Twitter posts about firms in the S&P 500 and analyzed their cumulative emotional valence (i.e., whether the posts contained an overall positive or negative emotional sentiment). We compared this to the average daily stock market returns of firms in the S&P 500. Our results show that the cumulative emotional valence (positive or negative) of Twitter tweets about...
One of the most recent advancements in the use of internet for customer-level business management is the ability to track individual customers' activities, approach them proactively, provide customized offerings and manage customer lifecycles. Moving from managing the community to managing its individual members is the common denominator in many related developments. Customer co-created contents,...
This doctoral thesis, developed within the Ambientes Potencializadores para a Inclusão (API) reseach group at the Universidade Estadual Paulista Júlio de Mesquita Filho/ Faculdade de Ciências e Tecnologia (Unesp/FCT), studies the context of teacher training under the theme axes: Use of Information and Communication Digital Technologies (Tecnologias Digitais de Informação e Comunicação — TDIC) in Education,...
The aim of this study is for teachers in higher education to provide relative information about the use of the web 2.0 resources within its context and within the framework of the university staff training program. In this context, we have developed a tool in order to study the attitude of 400 teachers, the use and perceived usefulness of web 2.0 resources at the Spanish National University of Distance...
With the adoption of Blackboard Collaborate v12 synchronous web-conferencing system by SIM University (UniSIM) in January 2013, this presentation will focus on the recording feature of Collaborate and discuss the possibility of using it along with Classroom Reply and Articulate, the two software systems/tools recommended and recognized by the university's Educational Technology and Production (ETP)...
In today's knowledge-based economy, education is not only an essential instrument for knowledge acquisition and self-development, but also a mandatory tool that enables students to secure a good job, gain respect in society, and develop a personal identity. The importance of having the intellectual curiosity, ability to effectively apply the acquired knowledge/skills and job expertise becomes even...
The Brazilian Ministry of Education has launched in the past five years a variety of continuing teacher education programmes. The huge government investment and support has brought opportunities for teacher educators to put a lot of effort into professional development research. In this context, a Centre for Continuing Teacher Education (NAP-UFPR) at the Federal University of Paraná in Brazil has...
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