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Cybercrime is a pervasive threat for today's Internet-dependent society. While the real extent and economic impact is hard to quantify, scientists and officials agree that cybercrime is a huge and still growing problem. A substantial fraction of cybercrime's overall costs to society can be traced to indirect opportunity costs, resulting from unused online services. This paper presents a parsimonious...
As a new media mobile phone's advantage has been recognized widely. After entering the 3G era, user acceptance will replace technology become the restriction of short message service (SMS) advertising development, this study proposed a research model based on technology acceptance model (TAM) and extended it, in order to analyze factors which influence consumer willingness to accept SMS advertising...
Even though internet banking service provides advantages for both customers and the bank, there is still a large group of customers refusing to use this service. So there is a need to identify the factors that determine customer acceptance of Internet banking service. This study based on the TAM, integrating trust perception and perceived risk to predict the user intention. And this study extended...
This study investigates adoption/use behavior within the context of college students. A research framework based on the Technology Acceptance Model (TAM) is developed to identify factors that would influence the adoption and continue use of the credit card. Besides the "perceived usefulness" and "perceived ease of use", this paper introduces the "perceived risk", "promotion",...
With the rapid growth of e-commerce in Taiwan, B2C domain of e-commerce has been the significant issue recently. According to the importance to understand and predict consumers' online purchase intention. Based on the technology acceptance model (TAM), this study aims to predict the consumers' purchase intention by integrating trust and perceived risk into the model to empirically examine the impacts...
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