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Keyword auctions are being used to sell the positions along the side of organic results shown by search engine when user types a keyword or a query related to keyword in a search engine. It has been a huge revenue generating arena for search engines since last decade. Irrespective of the great success of these types
Search engines including Yahoo! and Google utilize a keyword auction for ranking the advertisements displayed around the search results. In existing keyword auctions called the GSP, the number of displayed advertisements (slots) is determined in advance. Therefore, we consider adjusting the number of advertisements
In recent years, the listing service is widely used in search site such as Yahoo!, Google, and MSN. In the list service, Advertising rate and advertising order are decided by the auction that is called Generalized Second Price Auction (GSP). There are a lot of researches on GSP. However, in those researches, the advertisement is mutually independent. Additionally, the value of advertisement is not...
Bid optimization is now becoming quite popular in sponsored search auctions on the Web. Given a keyword and the maximum willingness to pay of each advertiser interested in the keyword, the bid optimizer generates a profile of bids for the advertisers with the objective of maximizing customer retention without
the registered bidders. Given (1) the valuation of the advertisers competing for sponsored slots corresponding to a keyword, and (2) relevant click-through rates, the proposed algorithm generates a bid profile that can be input to a standard generalized second price based sponsored search auction mechanism. The bid
placed a bid on some keyword that matches the query. The user might click on one or more of the ads, in which case (in the pay-per-click model) the advertiser receiving the click pays the search engine a price determined by the auction.
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.