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In this paper, we consider an emerging scenario in sponsored Web search auctions where ad networks would be involved as intermediaries between a search engine and its advertisers. In this context, we address the problem of the ad network identifying a bid profile that makes the sponsored search auction attractive to the registered bidders. Given (1) the valuation of the advertisers competing for sponsored...
Bid optimization is now becoming quite popular in sponsored search auctions on the Web. Given a keyword and the maximum willingness to pay of each advertiser interested in the keyword, the bid optimizer generates a profile of bids for the advertisers with the objective of maximizing customer retention without compromising the revenue of the search engine. In this paper, we present a bid optimization...
A customer reported problem (or trouble ticket) in software maintenance is typically solved by one or more maintenance engineers. The decision of allocating the ticket to one or more engineers is generally taken by the lead, based on customer delivery deadlines and a guided complexity assessment from each maintenance engineer. The key challenge in such a scenario is two folds, un-truthful (hiked up)...
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