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Search-based advertising services provided by search engines enable companies to promote their products to internet users based on their queries is now a major online advertising channel. In most search based advertising services, a company sets a budget, selects keywords, bid for each keyword and pay for each click
Human-Computer Interaction design pattern is an important tool to share design knowledge. There are many different pattern forms in use which slow down the study and standardization. We analyze the disadvantages of current pattern forms, and then put forward a new form based on keywords and interaction levels
Content-based phishing detection extracts keywords from a target Web page, uses these keywords to retrieve the corresponding legitimate site, and detects phishing when the domain of the target page does not match that of the retrieved site. It often misidentifies a legitimate target site as a phishing site, however
As increasingly popular of search engine advertising which displays advertisements alongside the search results in response to user queries, advertisers can issue ads campaigns across different search engines simultaneously for better return of investment and overall clicks. Advertisers typically have a limited budget that should not be overspent, therefore advertisers must decide how to allocate...
Sponsored Search allows companies to place text advertisements for selected keywords on Search Engine Results Pages (SERPs). The objective of the present research is to determine whether and under what circumstances it makes sense, in economic terms, for brand owners to pay for sponsored search ads for their brand
, for example) don't even enable keyword searches on their sites. The Web's increasingly dynamic nature complicates searching. New pages created on the fly using personalization information, and even static content, with dynamically inserted sidebars, navigation bars, advertising and commentary, can present a rapidly
Using disaggregated data from a Chinese search engine we jointly model ad rank and performance for hospitality related keyword searches. As a result of our modeling framework we can better determine the optimal keyword bidding strategy for an advertiser given the search engine's control over ad rank. Our approach
Applying internet data to investor attention research is a trend now. This paper propose a new method to measure positive and negative investor attention paid to a certain industry by using of search data from search engine. We select keywords from a corpus of energy industry by text-analysis technique including
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