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Nowadays, Virtual Reality (VR) and Augmented Reality (AR) offer new and extend existing customer experience in web and mobile environment. VR has been practiced a good start with game applications. By increasing interaction with user or equipment motion, applications have been strongly continuing to produce and reach more user experience target. In this paper, we would like to announce and introduce...
Industry and society are facing radical changes due to fast growing digital technologies and its ubiquity. Products and services will increasingly augment and integrate the real world with the digital world. This digital transformation has reached all business areas. Companies and consumers expect to obtain innovation, market penetration, cost reductions and more flexibility. The relationship between...
Businesses are interested in marketing over the mobile social network (MSN) during holiday seasons to expand their holiday sales. Understanding the “holiday syndrome” — how people behave during holidays — over the MSN is important to create a successful marketing campaign that delights customers. In this paper, we conduct an empirical measurement study of WeChat Moments (the most popular social network...
With the wide application of location-based social networks (LBSNs), point-of-interest (POI) recommendation has become one of the major services in LBSNs. The behaviors of users in LBSNs are mainly checking in POIs, and these checking-in behaviors are influenced by user's behavior habits and his/her friends. In social networks, social influence is often used to help businesses to attract more users...
The rapid advancement of information technology in today's digital era has made major changes and developments in shopping experience. Shopping online is a new trend of the market today in line with the development of technology. Mobile commerce is a new method of online shopping where purchasers can conduct transactions and direct purchase from a commerce portal through their handset. The purpose...
The purpose of this paper is to examine the awareness of SMEs hotel customers on the use of innovative channels via mobile technology and Internet services. The implications of this paper are useful in the two folds. Firstly, those are the SMEs hotels who are seeking for the innovative channels to serve their customer's needs and to be used as their competitive advantages to compete with their competitors...
Because the existing location recommendation algorithms in Location-based Social Networks have the characteristic of high time complexity and low recommendation accuracy, a new location recommendation algorithm based on temporal and geographical similarity is proposed by improving the traditional location recommendation algorithm in this paper. New recommendation algorithm has innovation mainly in...
WeChat is a mobile messaging application that has 549 million active users as of Q1 2015, and “WeChat Moments” (WM) serves its social-networking function that allows users to post/share links of web pages. WM differs from the other social networks as it imposes many restrictions on the information diffusion process to mitigate the information overload. In this paper, we conduct a measurement study...
This study aims to analyze diploma students' behavior in their use of mobile devices for language learning in Hong Kong. A case study is drawn from participants studying at Caritas Institute of Higher Education, who are currently learning Chinese and English in preparation for entering a higher diploma or an associate degree programme in the coming academic year. The result suggested that the factor...
This paper discusses how the combination of model-driven development approaches and business process management (BPM) techniques and tools can be fruitfully applied to personal and social task management, in a consumer scenario where people are provided with user-friendly mobile applications that hide the complexity of modeling behind extremely simple interfaces and interaction paradigms. The main...
Most people know all the services offered by different public bodies and rightfully ours, the purpose of this work is a mobile application that helps citizens to geotag intersectorally all social sector services, according the current location of the city, the most relevant information entities of the country including contact and exact location; at the same time allows a feedback to society, also...
The ever-accelerating growth of cloud-based services (CBS) and the prevalence of multi-sided business models have distributed users' data across different data silos that hinder mobile applications development and sustainability. The present paper aims at describing an open framework that abstracts functionality from CBSs through a common Graph, RESTful API, which manages calls among various CBS APIs...
This paper explores approaches for the effective integration of several focal areas of advanced analytics on currently achievable big data platforms to enable timely, and maximally effective, geofence-triggered interventions (push marketing) that leverages viral or exponential returns. The viral or exponential growth behavior of modern social media-based interactions has garnered much attention in...
Recently, mobile social networks (MSNs) have been widely discussed due to the rapid growth of smart mobile devices. This work focuses on mobile D2D social networks (MDSNs), where users in an MSN are physical neighbors. An important social application of MDSNs is common profile matching (CPM), which refers to the scenario where a group of smartphone users meet in a small region (such as a ball room)...
With the advancement of information communication technology, mobile devices find its utility growing gradually for various business domains. Moreover, there has been considerable growth of business opportunities over social media provides a win-win situation for both business stakeholders and end users. Therefore, it is believed that further research on the usage of mobile services through social...
There is an increasing visibility of mobile social games in Japan. The radical growth of item-purchasing in mobile social games is generating new hype in mobile business. The author revisits the game and social factors of the revenue-generating engines of mobile social games. The author examines the underlying principles of revenue-generating engines in mobile social games, which leads to exploration...
Globally, priority for technology solutions is towards launching strategic cost restructuring in sourcing, processes and infrastructure. Banking and retail business drivers are explored in context of a maturity model to better understand future needs. Cost reduction and richer user experiences are identified as the primary objectives for banking and retail. Simulation and augmentation of business...
With the rapid development of mobile device and wireless network, mobile device becomes an excellent choice for people to access social life here and there all around the clock. However, most of widely used mobile social network systems cannot make the best of mobile device's features and hardly satisfied persons' demands in dynamic realistic social network. So this paper proposes a Theme-based Mobile...
Mobile terminals provide an increasingly important communication channel in facilitating social connections [1].There is a large number of terminal-based social applications appear in our lives and more and more traditional SNS community begin to offer their services on mobile terminals. However, the research we conduct shows that most of the traditional SNS communities in the provision of mobile...
The proliferation of technological advances have made possible the development of mobile applications that can effectively support organizers and attendees, mobile applications are easily accessible through a smart phone and the user can effortlessly upload or retrieve any pertinent information. This paper presents CoMMA, a web-based mobile application for managing conferences. It discusses the application's...
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