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In online business, it is important to construct sale web pages offering attractive services for popular products in order to improve page access and purchase rates. Moreover, online shop owners are required to hold various types of sales frequently throughout the year to keep customers coming back. However, along with these web pages, management of product DB (Data Base) is required to set up complicated...
Based on 287 samples collected from four universities, as well as three virtual communities of online shops in China, the author analyzed the impacts of review system on online shopping intention. A model reflecting characteristics of e-commerce based on TAM was created. Four features of review system (Quality, Quantity, Accuracy, and Interactive) were chose as independent variables, while Usefulness,...
From the view of customers' perception, this paper analyzes the factors effecting online shopping, and combines with empirical analysis method for research. Gathering information by the questionnaire survey, we use statistical analysis, such as reliability analysis, validity analysis, regression analysis. These results show that questionnaire design is reasonable ,the reliability and validity are...
Perceived risk is the crucial factor that influences consumers' online shopping intention, it is of great importance for the development of online shopping to examine how perceived risk affects consumers' online shopping intention. The result shows: Under the C2C model, financial risk, performance risk, time risk, health risk and psychological risk have remarkable negative impact on purchase intention,...
Since the explosion and popularity of Internet, virtual brand community has been serving as a new and important brand experience centre for consumers to acquire necessary brand and product knowledge. Based on the empirical literature and the nature of online shopping, this study proposed a series of research hypotheses and a theoretical model. Internet shoppers' brand experience (sensory, affective,...
Information Communication Technologies (ICTs) have changed how business is conducted and consumers' purchase behavior. Online market has showed its importance to both academia and business circles. This paper analyses published website evaluation related studies and found that the existing e-commerce literature simply does not have any commonly agreed-upon standards for evaluating overall website...
The growth of the World Wide Web gave birth to online businesses and with rapid changes in web technologies, Internet commerce is expected to grow. Despite the growth, many online businesses have failed. Thus, the quality aspects in developing Internet commerce application are very important issues to the success of customers experience initiatives. This review paper analyses the relevant literature...
Although the purchasing power is not high, the psychological characteristics of university students, who are the main of online shopping, is worth studying. the feature of Students is that pursuiting individuality, autonomy and convenience.We found that, compared to the average consumer, college students have broaden vision, information-rich and high cultural level. They can contact firstly, understand...
Because online consumers can easily switch to other e-commerce sites, their online loyalty is generally not high. How to attract the attention of online consumers and make them stick with the website has become a big challenge for e-commerce companies. In this paper, the antecedents of online stickiness and its effect on repurchase intention was examined from the view of website design. Structural...
Nowadays online shopping is becoming more and more popular. It is commonly recognized as an important goal for enterprises to promote their management of customer relationships. The aim of this paper is to study the factors that affect consumers' online shopping. Based on the market investigation, the research is to put forward 7 factors that may significantly influence the e-shopping behavior, and...
Frictionless electronic commerce is a made-up story and online price dispersion is high and steady. There is not enough proof that online prices are decreasing and becoming alike. Although the studies show that prices dispersion on the Internet is decreased, they are steady yet. Therefore, this study aims to determine the important dimensions of electronic retailers' heterogeneity and examine the...
Online consumers are inherently assuming high level of transaction uncertainty since the consequence of the transaction cannot be perfectly predicted. This research explores how two kinds of seller-provided transaction information acquired by utilizing different IT artifacts affect the online consumers' transaction uncertainty. We also further investigate, when the target online sellers hold different...
With the online shopping market growing year by year, how to manage customer relationship has become an important issue for the online business industry. It is worth studying whether the relationship marketing theories of the past based on the physical channels are applicable to the Internet environment. This study establishes model to verify the impact of the relational bonds on trust and customer...
This paper estimated a model of inexperienced consumers' window shopping behavior in China context. An empirical study was conducted in China to test the model. The results indicate that many Chinese inexperienced consumers only do window shopping, at least partly, because they perceived high transaction cost during e-shopping which induce them to stop more involving. Moreover, we found that trust...
A study of consumer acceptance of the Internet as a channel of purchasing creative products (e.g. apparel) was conducted using a modified technology acceptance model (TAM). Two consumer characteristics (product involvement and product innovativeness) were introduced into the TAM to develop an extended model. Through checking the extended model, we found that the proposed model was valid in explaining...
Practitioners and academics are eager on measuring service quality accurately in order to have better understanding of its indispensable antecedent and consequences, and eventually ascertain methods for improving and measuring service quality in search for competitive advantage. The aim of this study is to rank the dimensions of service quality that affect the customerspsila expectation in online...
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