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Many businesses believe that information technology deployment which supports and cultivates one-to-one relationships with customers is one of the most important fundamental means for the creation of competitive advantage in telecommunication industry. This principle has helped in making customer relationship management (CRM) in the area of enterprise software as one of the most important recent developments...
One of the key challenges in online businesses is how to measure service quality in order to have a better understanding of its consequences which holds a significant importance to customer satisfaction. In this paper, we ranked the dimensions of service quality that affect the customerspsila expectation in online shopping in Iran from the customerspsila perspective. The measurements used were based...
Practitioners and academics are eager on measuring service quality accurately in order to have better understanding of its indispensable antecedent and consequences, and eventually ascertain methods for improving and measuring service quality in search for competitive advantage. The aim of this study is to rank the dimensions of service quality that affect the customerspsila expectation in online...
Services science has emerged as the key factor in developed economies as it becomes the main driver of productivity and economic growth. With the evolution of consumer and business processes, it has become a large part of economy. Services have become the main differentiator guided by the principle that every business has to be a service business in order to survive and compete effectively. The explosion...
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