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Collaborative Recommender system helps the online users to identify the right product during electronic purchasing. The collaborative recommender system identifies the similar users based on the purchasing or rating behavior to the active user and then recommends the product based on the similar users. Collaborative recommender system is widely used in majority of the existing online recommender system...
This paper, from the innovated view that whether the customer held the obvious purchasing purpose, does research about the phenomenon of irrational purchasing based on the C2C e-business platform. The paper used the method of empirical study to explore the influence which the five factors (the convenience of supplier information acquisition, the convenience of price information acquisition, (other)...
Online hotel reservation makes travel easier, But a large number of online hotel information also makes people become unable to follow. Online hotel reservation websites need try to gain exposure to customers' eyes and recommend a personalized hotel list. Nowadays, Personalized Intelligent Hotel Recommendation Systems have been researched widely, but rarely in online hotel reservation. The paper summarizes...
This study integrates Technology Acceptance Model (TAM) and flow theory to explore the relationship among online consumers' internal and external perceptive factors, and intention to return. This study examines the online consumers from Taiwan's biggest B to C website, and questionnaire-based empirical study is used to collect data. There are 1254 valid surveys and structure equation model (SEM) is...
Since the explosion and popularity of Internet, virtual brand community has been serving as a new and important brand experience centre for consumers to acquire necessary brand and product knowledge. Based on the empirical literature and the nature of online shopping, this study proposed a series of research hypotheses and a theoretical model. Internet shoppers' brand experience (sensory, affective,...
Online consumer product review is becoming increasingly important in consumers' purchase decisions. Online product review is a sort of product information created by users based on their personal usage experience. It basically serves as a passive “sales assistant” for information seeker, the customer, to check if the product matches her idiosyncratic usages. In the context of product information seeking...
The purpose of this paper is to research the influences of the negative WOM on the consumer brand switching behavior from the strength of negative WOM, the disseminator's expertise and the strength of relationship, with the mobile phone as the study object and make a comparative analysis between the traditional WOM and the online WOM through empirical research.
This study to analyze the factors that influence consumers online purchasing behavior, we propose a consumer decision-making model which based on benefit and risk and evaluate the interaction between risk and benefit. We also consider some factors that influence consumers' perceived benefit and perceived risk such as a third-party payment platform, reputation, e-commerce experience, lower price, variety...
What factors will affect the consumer's purchase decision-making is a very complex issue, it has also become a consumer behavior research focus. In this paper, the consumer online shopping from the reality of the technology acceptance model based on online consumer purchase decision-making model designed to enrich the content of this field of theoretical and practical development of e-commerce market...
It is important to study customer satisfaction psychological dimension in E-Commerce (electronic commerce) trade, especially in B2C (business-to-consumer) E-Commerce, because the dummy environment of E-Commerce influences customer psychology and activities. Whereas many research studies have focused on website features triggering consumer satisfaction in E-Commerce, so far no study has attempted to...
Compared to traditional service, the characteristics of the customer behavior in electronic service are personalized demand, convenient consumed circumstance and perceptual consumer behavior. Therefore, customer behavior is an important factor to facilitate online electronic service. The purpose of this study is to explore the key success factors affecting customer purchase intention of electronic...
Online shopping is associated with various uncertain issues. In this sense, researchers have found that trust plays an important role in affecting consumers' purchase behavior. As advances of Internet technology, many consumers tend to read online messages about others' shopping experiences before making purchasing decisions. Thus, informational social influence affects in the decision-making process...
After investigating customers' expression habits, the concept of functional configuration and structure configuration elements are introduced. Information dependence model is built between customer demand and product structure. The relationship matrix of configuration is pointed out. Be combined with prolate entity-relationship language to build a BOM and type spectrum of online product configuration,...
Online consumers are inherently assuming high level of transaction uncertainty since the consequence of the transaction cannot be perfectly predicted. This research explores how two kinds of seller-provided transaction information acquired by utilizing different IT artifacts affect the online consumers' transaction uncertainty. We also further investigate, when the target online sellers hold different...
In recent years, technology acceptance model (TAM) has received considerable attentions in the researches of the e-commerce consumer acceptance and behavior intention. The origin and development of TAM in the e-commerce are reviewed, summarized and contrasted respectively. The models are classified into the following three categories: simple modified TAM, models combining TAM with related theories...
With the rapid growth of e-commerce in Taiwan, B2C domain of e-commerce has been the significant issue recently. According to the importance to understand and predict consumers' online purchase intention. Based on the technology acceptance model (TAM), this study aims to predict the consumers' purchase intention by integrating trust and perceived risk into the model to empirically examine the impacts...
Technology acceptance model (TAM) has populated in the information system (IS) researches and it has also been applied to online consumer behavior in the literature. This paper aims to further investigate the role of information quality on online product review. It primarily depicts consumer acceptance of such uses with the TAM constructs. And on top of that, concerns of consumer research are addressed...
This research briefly introduces the theory of planned behavior and the technology acceptance model, extends the technology acceptance model with perceived credibility based on the mobile services' characteristics. An integrated technology acceptance model, which comes from the theory of planned behavior and the improved technology acceptance model, is used to identify the factors that affect consumer...
This paper focuses on the factors that influence the consumers' willingness to buy from an e-commerce vendor. We develop 4 structural equation models (SEM) integrated these factors to test our hypotheses. The result shows that perceived reputation, perceived risk and ease of use are positively associated with the level of consumers' willingness to buy, however, perceived size, perceived system assurance,...
Market competition currently becomes increasingly keen. Under this environment, virtual brand community is expected to have greater effect on the consumers' brand attitude than ever before. This paper studied how information experience and interaction experience influence flow experience, and what role flow experience may play in promotion of participation and formation of brand identification in...
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