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The following article outlines the online activity and social presence of chosen world leading fast food restaurants: McDonald's, KFC, Burger King and Pizza Hut. The analysis was done to examine how these companies use social media as a mean of engaging with their customers and how successful they are in doing so. The results show social media create meaningful insights and benchmarks for businesses...
Corporations, as well as small and medium enterprises (SMEs) are always looking to increase efficiency and effectiveness. Many companies today believe that the key to gaining and maintaining competitive advantage in the market development of intellectual capital, and know what, how and why and to understand the importance of such knowledge. Their ability to educate and train staff while maintaining...
Catalog book is a common means for a manufacturer to demonstrate the description and related prices of its products for a time period, normally for a year. With the evolution of the business and new information technology, it is time to address the need of producing annual catalog books in different ways from traditionally printed versions in order to facilitate customer involvement in the product...
Market competitiveness puts enormous pressures over companies to be agile in providing their offers and adapt to fast changes. In such context, resource dimensioning is an hard and risky task which may lead companies to underprovision their data-center, and therefore be unable to cope with peak loads, or to overprovision it, and not fullfill their ROI. Cloud computing ought to provide such ability...
Web 2.0 is the network on which individuals contribute to the development and distribution of tools, contents, and software applications over the Internet. This concept enables a huge increase in the complexity of e-commerce development. For example, various innovative business models have emerged from the largely spread-out technological concept, providing different values to customers as well as...
This paper shows the empirical IT impact on an industrial level through 3 IT-enabled business transformation stages: the 'operation excellence stage', 'value innovation stage' and 'value creation stage'. Based on our study, we developed a number of testable propositions on: the more degree of business transformation gives the more range of potential benefit from adoption of IT, information technology...
The article is an overview of a web system that was designed to support small and medium enterprises that wish to improve their online image and client interaction with a set of web tools. The system is based on the three - layer architecture, .NET framework technologies: ASP.NET, Language Integrated Query (LINQ) and is coded using C# programming language.
Companies like eBay, Google, or Amazon offer web services that allow third parties to access various data sources and applications. This research contributes to existing literature by analyzing third parties' business opportunities that result from using eBay web services.Therefore, business models of companies that use eBay web services are studied, and the contribution of eBay web services to strategic...
In this paper we present an approach applying swarm intelligence to digital markets. The supply side often faces the challenge how to effectively identify customers' needs in order to design new products and services. When considering intermediaries ("service integrators") this task becomes even more difficult. Swarm intelligence might provide new means to tap into customers' collective...
This study aims to develop and test a theoretical model to investigate how Thai firms use B2B technology for interorganisational collaboration and productivity. We apply the institutional theory to investigate factors affecting firms' B2B technology utilisation and performance in the Thai tourism industry. This study posits that mimetic, coercive and normative pressures may influence B2B technology...
E-mail services represent an essential part of the IT landscape of enterprises. Besides in-house hosting, every company can make use of offers from specialized application service providers (ASPs). Former research has shown a lack of transparency in the market for Web-based services. This paper summarizes the results of a study on professional web-based e-mail services catering to the German-speaking...
Since the inception of the Internet in the mid-1990s, e-commerce has grown at a very rapid rate. Firms had realized that they could be pushed to the world stage of the knowledge-based economic by e-commerce. So, most of firms are stepping up to the adoption of those technologies for upgrading their businesses. Regarding the significant role of customers, the study of their behaviors influence on the...
In order to deal with the challenge due to aggravated market competition and development of information technology, China Telecom Co., Ltd. (China Telecom) has proposed the strategy for transition from a fixed network operator to an integrated information service provider, as a company subordinate to China Telecom, Anhui Telecom Company (Anhui Telecom) has made an active response and made corresponding...
Patent information could extract technological, economical and legal value from patents in order to highlight specific features and provide insights into technological developments in specific fields. Patent map is a tool for making innovation decisions and acquainting the patent technology development from the facets. This paper introduced the concept, types and function of patent map. The design...
The development of Internet system can offer much more information to us with handy and speedy. In course of highering of the level in using and getting information, we need lots of its cost and time. And so, the Internet users need only vital information with accuracy. Among these important information, we can tell the following items; Bid information so to speak e-CRM. Using this, we can offer the...
Electronic commerce is fast expanding all over the world. Currently most B2C (business to customer) electronic commerce focuses on retailing and other online services, such as online banking. Compared with large-scale enterprises and organizations, small businesses find it difficult to involve in electronic commerce because the cost is too high to be affordable. The cost for electronic commerce not...
Many businesses believe that information technology deployment which supports and cultivates one-to-one relationships with customers is one of the most important fundamental means for the creation of competitive advantage in telecommunication industry. This principle has helped in making customer relationship management (CRM) in the area of enterprise software as one of the most important recent developments...
We develop a theoretical framework describing affecting factors of white-collar consumer online buying, and test the proposed model using a SEM technique on Internet white-collar consumer purchasing behavior data collected via a survey. The objective of this study is to assess the impact of third-party-provided electronic commerce assurance on consumerspsila likelihood to purchase products and services...
Companies often find themselves confronted with complexity of increased pressure to ensure their competitive market position. Business engineering should base on the anticipation of weak future signals. The paper describes one approach to this issue - scenario technique. Scenario technique is a special method to catch future business opportunities and risks and allows to involve workshop members,...
Alibaba.com is one of the leading B2B e-Commerce companies in China. It provides an e-Marketplace connecting small and medium-sized buyers and suppliers both in China and around the world. Alibaba.com has grown admirably from its initial beginning as a general e-Market to a giant e-Marketplace. During its rapid growth, it has incurred challenges and becomes more expose to a greater competition. Currently...
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