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Celem opracowania było przedstawienie rynku żywności funkcjonalnej na Dolnym Śląsku oraz przegląd produktów funkcjonalnych i ich producentów w aspekcie podstawowej definicji żywności funkcjonalnej. Charakterystyki dokonano, kładąc nacisk na najpopularniejszą z reprezentowanych w tym rejonie branż, tj. przemysł piekarski, starając się uwzględniać podział żywności ze względu na spełniane funkcje zdrowotne...
In her article, the author presents the subject matters of food producers’ ethics as a factor affecting perception by purchasers of those products and the very producer. Based on the results of primary empirical studies, she discusses the impact on the image of food products of unethical actions of producers, dividing them into the three groups: the actions related to the very product, actions connected...
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