This paper proposes a new dynamic multiparty quantum direct secret sharing (DQDSS) using mutually unbiased measurements based on generalized GHZ states. Without any unitary operations, an agent can obtain a shadow of the secret by simply performing a measurement on single photons. In the proposed scheme, multiple agents can be added or deleted and the shared secret need not be changed. Our DQDSS scheme has several advantages. The dealer is not required to retain any photons and can further share a predetermined key instead of a random key to the agents. Agents can update their shadows periodically, and the dealer does not need to be online. Furthermore, the proposed scheme can resist not only the existing attacks, but also cheating attacks from dishonest agents. Hence, compared to some famous DQSS schemes, the proposed scheme is more efficient and more practical. Finally, we establish a mathematical model about the efficiency and security of the scheme and perform simulation analyses with different parameters using MATLAB.