Five experiments were conducted to test whether encoding manipulations thought to encourage unitization would affect fluency attribution in associative recognition memory. Experiments 1a and 1b, which utilized a speeded recognition memory test, demonstrated that definitional encoding increased reliance on familiarity during the recognition memory test. Experiments 2a, 2b, and 3, however, replicated previous research that had shown that fluency is unlikely to be attributed as evidence of previous occurrence in associative recognition (Westerman, Journal of Experimental Psychology: Learning, Memory, and Cognition 27:723–732, 2001). The results put limits on the degree to which fluency can influence recognition memory judgments, even in cases of enhanced familiarity, and are consistent with previous work suggesting that participants have preexperimental expectations about fluency that are difficult to change (e.g., Miller, Lloyd, & Westerman, Journal of Memory and Language 58:1080–1094, 2008), as well as with work suggesting that fluency has less of an influence on recognition memory decisions that are conceptual in nature (Parks, Journal of Experimental Psychology: Learning, Memory, and Cognition 39:1280–1286, 2013).