Published in collaboration with the Institute for Sustainable Innovation and Growth (iSIG), Fudan University School of Management. Customer Needs and Solutions (CNS) aims to be the premium outlet for scholarly work on critical issues related to customer needs (broadly defined to include the needs of both consumers and business customers) and solutions that address such needs. The objective and style of the journal are similar to Science and Nature, and contains three different types of content. Type 1. Research Papers. Conditional on the obligatory academic rigor, the journal seeks work with high upside potential for impact, and is willing to take certain risks in publishing it. The journal has adopted several unique ways to increase efficiency and democracy in the review process. Papers will be published in a timely manner and in a variety of formats (i.e., paper, online, PowerPoint, video) to reflect the changing landscape of publishing and how people currently assimilate knowledge. Type 2. Perspectives. This section contains invited (non-peer reviewed) articles, and aims to serve two purposes. First, it provides a conduit for communication between academics and stakeholders (i.e., business practitioners, policy makers, NGOs, etc.). Second, it provides a venue for thought leaders and experts to share their opinions. Type 3. Unsolved Problems and Call for Solutions. This section publishes unsolved problems that are important and related to topics covered by the journal. The goal is to help shape the research agenda and to be proactive in encouraging certain research. Unsolved problems (with data necessary to potentially solve a problem, where appropriate) can be submitted by anyone for peer review. We publish the most important unsolved problems, and extend invitations for papers that can provide satisfactory solutions to these problems. In addition, the journal adopts specific measures to disseminate content, increase citations of papers published in the journal, encourage follow-up work, and facilitate the adoption of new knowledge by stakeholders. Please read the corresponding document for each type of content before you submit your manuscript.
Customer Needs and Solutions
Description
Identifiers
ISSN | 2196-291X |
e-ISSN | 2196-2928 |
Publisher
Springer US
Additional information
Data set: Springer
Articles
Customer Needs and Solutions > 2019 > 6 > 1-2 > 13-25
Originality is a critical determinant of advertising success. However, firms frequently opt to launch unoriginal advertising campaigns. Why would firms opt for unoriginal ads when originality is considered as the “pinnacle”? In this paper, the authors investigate advertising originality decisions for market leaders and followers. They first establish empirically that unoriginal advertising, and more...
Customer Needs and Solutions > 2019 > 6 > 1-2 > 26-35
Fully autonomous vehicles (AVs) create double transparency regarding human driving decisions. Opaque decision rules in the human mind have become transparent in AVs, and in turn, can be made transparent to third parties. This double transparency is creating an unprecedented opportunity to regulate driving decision rules to eliminate unreasonable selfishness and increase fairness and social welfare...
Customer Needs and Solutions > 2019 > 6 > 1-2 > 1-12
This paper proposes a theoretical framework for decision making when the firm needs to make marketing and production/order decisions simultaneously before demand uncertainty is resolved. We discuss the theoretical properties of the framework for single and multi-product firms; in addition, we show that the framework can be extended to allow for competitive reaction in a duopoly setting. We propose...