Journal of the Academy of Marketing Science
Journal of the Academy of Marketing Science > 2011 > 39 > 3 > 407-428
Journal of the Academy of Marketing Science > 2011 > 39 > 3 > 392-406
Journal of the Academy of Marketing Science > 2011 > 39 > 3 > 429-448
Journal of the Academy of Marketing Science > 2011 > 39 > 3 > 376-391
Journal of the Academy of Marketing Science > 2011 > 39 > 3 > 363-375
Journal of the Academy of Marketing Science > 2011 > 39 > 3 > 341-362
Journal of the Academy of Marketing Science > 2011 > 39 > 3 > 449-466
Journal of the Academy of Marketing Science > 2011 > 39 > 3 > 467-479