Journal of the Academy of Marketing Science > 2011 > 39 > 3 > 363-375
Source
Abstract
Identifiers
journal ISSN : | 0092-0703 |
journal e-ISSN : | 1552-7824 |
DOI | 10.1007/s11747-010-0201-x |
Journal of the Academy of Marketing Science > 2011 > 39 > 3 > 363-375
journal ISSN : | 0092-0703 |
journal e-ISSN : | 1552-7824 |
DOI | 10.1007/s11747-010-0201-x |