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Emergency communication in a network environment shows some new characteristics. Some advantages effectively of microblogging meet the requirements of emergency communication. This paper analyzed based on microblogging's emergency communication. And some suggestions were proposed for the emergency communication using the microblogging.
This paper analyzes the characteristics of the mobile service industry and focuses on the coopetition of many actors within the industry to explain the nature of the complex and dynamic mobile services. And the paper proposes a value network model to describe the corresponding relationship between service providers and service modules, which can help to understand the sources of value and competitive...
Abstract-With the rapid development of wireless communication technology and Internet technology, mobile communication has been becoming an increasingly important medium for e-commerce. Based on literature review, this paper discusses the advantages and disadvantages of WAP-based e-commerce, and finally proposes marketing tactics for the handset media, and operator of WAP-based e-commerce.
This paper analyzes the factors that influence new products' diffusion and illustrates the effect of corporate social capital on new products' diffusion. Some researches have showed that corporate social capital would promote the spread and diffusion of new products; it also contributes to develop opinion leaders and formulate a diffusion network that centers the opinion leaders. This paper has practical...
This paper introduces functions and features of the MPEG-4 streaming media, combine its media properties with Microsoft's digital rights management component WMRM, design and implemented the digital rights management system based on MPEG-4 streaming media, this system possessed a higher Security and stability, it has a high application value on development of streaming media in e-commerce.
In this paper, Cronbach alpha coefficient, factor analysis and structure equation model are applied to analyze the reliability and validity of questionnaires and the fitting degree between data and model. Conclusion presents that the online-shopping perceived risk of infant's mother can be divided into 8 dimensions: judgement risk, information risk, product risk, payment risk, data transmission risk,...
This paper examines consumer-generated media (CGM). Our research will consider the domestic and global behaviors and findings will be useful for both researchers and marketing practitioners who seek to understand issues relevant to CGM and associated marketing tactics and their ability to accomplish marketing objectives, particularly related to building customer relationships and consumer behavior...
How to promote the "quasi-channel-based system" to "channel-based system" and how to raising up the efficiency of the channels' resource-allocation are both the concerns of media managers and researchers. This article analyzed some outstanding questions existing in the process of today's channel-based system reform such as homogeneous competition between channels??Cunbalanced development...
In recent years, China's food safety incidents occur frequently, "Sudan" incident, "Sanlu milk powder incident," "artificial milk powder incident," "lard poisoning incident," and so series of events to consumers about the discoloration. Liaoning Province's food safety crisis also continued to spread, frequent problems of food, such as "pocket fried snacks"...
With the fierce market competition, brand management has become an important job for the travel agency's survival and development. In this paper, four components of brand management were proposed based on the "brand equity drivers" of David A. Aaker. The questionnaire survey of 102 Beijing consumers showed that travel agency should be from brand awareness, perceived brand quality, brand...
Regarding to the dynamic game relation between media and manufacturer (advertiser) in practice and to the enhancement of marketing awareness about media brand in itself, We intend to explore the role of advertising and promotion strategy of media firms in two-sided markets with negative cross-market network effect. Two Stackelberg game models composed of one manufacturer and two competing media firms...
Based on statement on that internet, as a rising public sphere, provides a new platform for political participation; this paper presents the great significance of internet-mediated political participation to the democratization in public policy setting in China. Due to such existing defects as irrational, non-normative participation and all public wills represented by public opinions in the internet...
Digital Media Assets are strategic resources with which media organizations could provide content services and face market competition. It is of important theoretical and practical significance to further study and solve content product pricing method based on exploitation of digital media assets Initially, the paper analyzes the pricing mechanism of content products based on exploitation of digital...
The advertising industry is one of the fastest growing industries after China's reform and opening up. The phenomenon of illegal advertisements in advertising industry has been growing show the impact of the normal order. To seek treatment strategy, first of all, we have to understand the root causes of it. From the special perspective of information economics, we analyzed the causes of illegal advertisements...
As a carrier of marketing, sport has been applied by many enterprises. This paper makes practical analysis on sport marketing for large-scale and middle sized enterprises with statistics investigation method. The results show that increasing gross incomes is the primary motive for enterprises to do sport marketing. The marketing cost is the important factor for promotion of sport marketing. Financial...
This paper analyzes the drivers of television media asset management outsourcing in China, establishes a decision model for outsourcing in television media asset management from three dimensions - strategic position, heterogeneous resource and media capability, and constructs four outsourcing modes, which are learning-oriented mode, cooperation-oriented mode, entrustment-oriented mode, and transfer-oriented...
Sparse literature exists on the topic that government leaders' media communication principle, and in guidance of which leaders build their public image in emergency. Especially how different communicating skills used can help to mode leader's public image containing different characters. So in this study the theories of public relations, image and communication were used to discuss the principles...
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