The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
This paper examines the emotional effects of consuming frightening foods or drinks. We argue that in addition to maintaining energy homeostasis and attaining pleasure, a third possible benefit of eating is the enhancement of perceived mastery over that which is eaten. Hence, the intake of frightening foods or drinks should increase a consumer's self‐confidence in dealing with fear. The findings of...
Over recent many years, customer satisfaction logic obtained acceptance in marketing academy because it is believed to affect customer loyalty. Dose customer satisfaction, however, really bring customer loyalty? Based on 85 quantitative researches from 1980 to 2011 and by meta method, this paper finds that although customer satisfaction affects composite customer loyalty, the impact of customer satisfaction...
This paper examines internet sharing behavior. Sharing is a kind of reciprocal prosocial behavior, which can help consumers to cooperate with each other and reduce the transaction costs during the consumption process. Sharing is a public behavior, which is a powerful tool to combine consumers together and establish stable sensation and bonds among them. With the innovation and development of Internet...
Conceptual literature review and empirical generalization by using meta-analysis method are done to get a whole picture of service satisfaction antecedent studies. It is found that three main paradigms, including expectation disconfirmation, service quality and service value are used to explain the antecedents of customer satisfaction in service research history. A paradigm shift can be seen along...
This paper examines consumer-generated media (CGM). Our research will consider the domestic and global behaviors and findings will be useful for both researchers and marketing practitioners who seek to understand issues relevant to CGM and associated marketing tactics and their ability to accomplish marketing objectives, particularly related to building customer relationships and consumer behavior...
Customer satisfaction (CS) gains lots of attention since it is believed to bring loyalty. However, are satisfied customers always loyal? Using meta-analytical method and based on 27 studies published from 1980 to 2007, we construct the moderators of CS-loyalty relationship model in four dimensions: cultural context, economic development, industry background and research method; and then put forward...
The 21st century is the information age, along with the development of network technology and e-commerce, online shopping gradually replacing the traditional mode of shopping and become a new channel. How to stand out in many sites, how to attract online consumers to produce buying behavior? All these requirements need the e-marketing support. Thus, social traditional and material marketing model...
In the past decades, satisfaction dominant logic gained widely acceptance in both marketing practice and research because it is naturally believed to influence loyalty. However, can satisfaction really bring loyalty? Using meta-analytical method and based on 85 quantitative studies from 1980 to 2007, this research finds that although satisfaction affects composite loyalty, the effect of satisfaction...
A value-driven service satisfaction model is developed and tested in this research in order to know how customer's perceived value, defined in terms of benefits and sacrifices, systematically influences customer's satisfaction in service. By using meta-analytical method, the empirical generation results of 57 quantitative studies from 1980 to 2007 reveal that not only value construct as a whole can...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.