Nowadays with the rapid development of the information technology (IT), Internet is popular allover the world. More and more people look through the internet which provides tremendous business opportunities for the sports enterprises. At present E-commerce has gradually become the main business model at the information age. The development of the Internet and e-commerce applications provides a more efficient, more convenient operation model to sports enterprises. This paper analyzes the E-commerce is combined with network marketing which has a great influence on the sports enterprises and improves its efficiency.