Łódzkie Studia Teologiczne > 2018 > 27 > 1 > 87-98
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ISSN | 1231-1634 |
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Wizerunek katolickich organizacji pozarządowych w mediach – kilka uwag do metodologii badań
The aim of this article is to present and explain the following issues related to methodology of media image research of Catholic NGOs: complementarity of quantitative and qualitative research; possibility of interdisciplinary research approach of understanding Catholic organization identity; interpretation of research results, taking into account the declarative status of an organization; the appropriateness of the selection of qualities and categories of the classification key as a tool for quantitative and qualitative research; problem of representativeness of research samples. The text is therefore conceptual in nature, it refers to studies by media experts and political scientists, whose area of interest are the institutional structure of the Catholic Church, its clergy and widely understood ecclesiastic matters. -
Wizerunek katolickich organizacji pozarządowych w mediach – kilka uwag do metodologii badań
The aim of this article is to present and explain the following issues related to methodology of media image research of Catholic NGOs: complementarity of quantitative and qualitative research; possibility of interdisciplinary research approach of understanding Catholic organization identity; interpretation of research results, taking into account the declarative status of an organization; the appropriateness of the selection of qualities and categories of the classification key as a tool for quantitative and qualitative research; problem of representativeness of research samples. The text is therefore conceptual in nature, it refers to studies by media experts and political scientists, whose area of interest are the institutional structure of the Catholic Church, its clergy and widely understood ecclesiastic matters. -
Wizerunek katolickich organizacji pozarządowych w mediach – kilka uwag do metodologii badań
The aim of this article is to present and explain the following issues related to methodology of media image research of Catholic NGOs: complementarity of quantitative and qualitative research; possibility of interdisciplinary research approach of understanding Catholic organization identity; interpretation of research results, taking into account the declarative status of an organization; the appropriateness of the selection of qualities and categories of the classification key as a tool for quantitative and qualitative research; problem of representativeness of research samples. The text is therefore conceptual in nature, it refers to studies by media experts and political scientists, whose area of interest are the institutional structure of the Catholic Church, its clergy and widely understood ecclesiastic matters.