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Current research on persuasion is dominated by two dual-process theories: the elaboration likelihood model and the heuristic-systematic model. According to them, persuasion can be accomplished via two distinct routes. Lately, there has appeared an alternative approach - the unimodel, which views persuasion phenomena in terms of a single process. The aim of the experiment was an attempt to verify both...
The study aimed at evaluating of a dialogue as a technique of persuasion.The natural experiments were provided. According to the Elaboration Likelihood Model of Persuasion the way of persuasive communication (dialogue vs monologue) and kinds of the objects of persuasion were manipulated to observe the effects on peripheral attitudes changes and compliance. In two experiments, the dialogue technique...
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