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This paper examines internet sharing behavior. Sharing is a kind of reciprocal prosocial behavior, which can help consumers to cooperate with each other and reduce the transaction costs during the consumption process. Sharing is a public behavior, which is a powerful tool to combine consumers together and establish stable sensation and bonds among them. With the innovation and development of Internet...
This paper examines consumer-generated media (CGM). Our research will consider the domestic and global behaviors and findings will be useful for both researchers and marketing practitioners who seek to understand issues relevant to CGM and associated marketing tactics and their ability to accomplish marketing objectives, particularly related to building customer relationships and consumer behavior...
The 21st century is the information age, along with the development of network technology and e-commerce, online shopping gradually replacing the traditional mode of shopping and become a new channel. How to stand out in many sites, how to attract online consumers to produce buying behavior? All these requirements need the e-marketing support. Thus, social traditional and material marketing model...
The research on Geography of Information Society concerns about the impact of information on space. The various information patterns of the spatial features emerged in the internet are important evidences that information impacts greatly on the field of space, and quantitative identification of these patterns is an important way of recognizing the depth of the effecting. Selecting 154 tourist attractions...
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