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Enterprise-level 2.0 applications (E2.0) built on cloud computing Web 2.0 infrastructure offer promising new business models. However, recent studies show that most E2.0 firms experience a low free-to-paid conversion rate. Based on accumulated archival data and literature on predictive models and data mining, in this paper, we develop a logit model to predict the likelihood of E2.0 user continuance...
This paper extends the IS continuance model to improve our understanding of the determinants of E2.0 post-adoption. Our proposed research model incorporates four constructs into the IS continuance model: firm size, firm scope, subjective norms and competitive pressure from the perspective of organizational and environmental context based on the TOE framework. Results from a survey of customers of...
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