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This study contributes to empirically compare with tourists' interpretation experiences of a museum between Mainland China and Taiwan. The results by applying Kano's model and the IPA to a museum interpretation indicate that several types of service elements can be identified as having different quality attributes. As for the tourists from Mainland China, the most important service elements they perceived...
This study contributes to a conceptual model that, reflecting the mediating role of customer satisfaction and the moderating role of perceived value, indicates the effect of service quality on customer loyalty in the travel agency sector. The analysis confirms that customer satisfaction is positively influenced by service quality, whereas customer loyalty is positively influenced by customer satisfaction...
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