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The growth of crowdsourced platforms for consumer products has opened many interesting research questions on the impact of consumers participating in such crowdsourced work. In this paper, we focus on consumers' psychological ownership of the crowdsourced product and the role it plays in the relationship between consumer work and consumer citizenship. Further, drawing on social comparison theory,...
Fantasy sport participation represents an increasingly popular consumer experience among the contemporary sport consumption alternatives. Previous work on fantasy sports draws attention to both its positive and negative effects on traditional sport consumption. This study investigates fantasy football participants’ perspectives, meanings, and experiences regarding their fantasy football and NFL consumption...
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