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To examine the efficacy of four individually-delivered Motivational Interviewing counseling sessions for smoking cessation versus a matched intensity comparison condition.From 2006–2009, students attending college in the Midwest smoking at least 1 of 30days were recruited regardless of their interest in quitting. 30 fraternities and sororities were randomized, resulting in 452 participants.No significant...
Techniques to recruit and retain college fraternity and sorority members who reported past 30‐day smoking into a cessation trial are described. Recruitment efforts included relationship‐building, raffles, and screening survey administration during existing meetings. Surveys were administered to 76% (n = 3,276) of members in 30 chapters, 79% of eligible members agreed to participate, and 76% of those...
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