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Behavior interventions aiming to reduce energy consumption in the built environment are becoming increasingly common. The application of individual feedback and use of social norms have shown promise in the short-term at improving occupant energy use behavior. Yet, the long-term effects, role of messaging duration, and relative effect of normative elements in feedback messages remain less clear. This...
This paper reports an experiment examining the effect of social norms on pro-social behavior. We test two predictions derived from work in psychology regarding the influence of norms. The first is a “focusing” influence, whereby norms only impact behavior when an individual’s attention is drawn to them; and the second is an “informational” influence, whereby a norm exerts a stronger impact on an individual’s...
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