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This study centers on three parameters that can influence responses to Web-based surveys: personalization, the periodicity of follow-up mailings and incentives based on prize draws. The results show the need to send a lower number of reminders with personalized e-mail messages when the aim is for respondents to complete the full questionnaire. In contrast, the use of post-incentives based on prize...
Internet shares some characteristics of survey making with traditional media, especially postal mail. However, there are considerable differences that justify a different focus on administration and make existing knowledge of the traditional media not directly applicable to Internet. Research is therefore necessary to discover how Web-based surveys operate under different conditioning factors, so...
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